Super Bowl


'Super Bowl' Articles

Ad-Less Apple Maintains Presence at Super Bowl 50

Apple was conspicuously absent from commercial slots aired during the television broadcast of yesterday's Super Bowl 50, but that didn't stop some of its products from popping up in ads for other companies' wares (via AppleInsider). In TV spots aired during the National Football League's biggest game, a shout-out for Apple Music featured at the end of T-Mobile's ad, which promoted the network carrier's unlimited streaming feature. Meanwhile, hawk-eyed viewers may have seen an Apple Watch make a brief cameo appearance in a Hyundai commercial showcasing the car company's smartphone-compatible automotive system Blue Link, which enables remote voice-activation of several in-car controls. Elsewhere, a Super Bowl-themed ad for Apple's Beats headphones appeared on Twitter and YouTube, featuring Carolina Panthers quarterback Cam Newton wearing a pair of Powerbeats Wireless 2 in-ear headphones while training. Apple, along with Intel, Yahoo, and Google, gave $2 million in cash and other services to offset taxpayer costs of hosting Super Bowl 50, which took place at Levi's Stadium in Santa Clara, California. In exchange for the donations, each company received a private Super Bowl suite and publicity around the game. TV commercials aired during the game however can cost up to $5 million alone. Congrats @Millerlite40 Peyton Manning @Broncos Amazing season. pic.twitter.com/3RfQml832C— Tim Cook (@tim_cook) February 8, 2016 Apple helped establish the annual hype surrounding Super Bowl TV commercials, with its "1984" television ad for the Macintosh being among the most