Craig Federighi Says Touch Bar on New MacBook Pro Has 'So Much Potential' For Developers

YouTube tech reviewer Marques Brownlee has shared an exclusive interview with Apple senior vice president of software engineering Craig Federighi. The pair chatted about the new MacBook Pro and its customizable Touch Bar, which Federighi said is "going to be great" and has "so much potential" for developers.

touch_bar_hero
Touch Bar is a Multi-Touch strip of glass that replaces the standard row of function keys on the new MacBook Pros, providing users with system-level and app-specific controls that contextually change. For example, when a user types text in a document, the Touch Bar might include controls for adjusting the font face and size.

MacBook Pro users can interact with the Touch Bar using gestures. Tapping activates a control, such as a button, or selects an item, such as an emoji. Touching and holding initiates a secondary action on a control, such as a button. Panning moves an element, such as a slider of photos or emojis, from side-to-side.


The questions and answers below were edited slightly for clarity and brevity.

"Why now? Why 2016 for us to arrive at the Touch Bar?"

A lot of it came together in terms of the technology being just right to really pull this off in this kind of form factor — such as Touch ID and the quality of the display. We wanted it to feel just completely native to the keyboard and completely real — and be so responsive. We were able to take so much that we've learned in the hardware for iOS devices — and even so much of the security model of iOS, like for Touch ID — and incorporate some of our custom silicon to make it happen. A lot of things had to come together to make this possible. It’s exciting to finally have it out.

"Similar to Touch ID in the iPhone, Touch Bar will get better with time, right? What are you most looking forward to seeing, maybe in a year from now, when we have these and developers get their hands on it? What kind of stuff should we expect to see?"

What's been really awesome is that we've brought some developers in over the past month — and we just showed a small subset of the ones that had come in and already started doing work — and they have a lot of great ideas. Look at djay Pro. It's so exciting when we develop a product and we have a vision of what we can do with it with our apps. We know inherently this is a device with so much potential because it's just a versatile Multi-Touch display. When you get it in the hands of these developers and it's like, "we didn't think of that, but that's just awesome."

I’m really excited about what we've seen so far. I think, of course, a lot of people will do buttons and sliders, but I think there will be this next wave where people say, "hey, this is like custom hardware." You can create the control that supports the best mechanic for whatever it is you want to do in your app, whether that's a game doing something really novel or music, which is so awesome for those kind of real-time capabilities. It's going to be great, but I'm really excited about how fast it's already happening. I think day one, you get one of these, and it's going to be great.

touch_bar_labeled
Apple's newly published design guidelines refer to the Touch Bar as an extension of the keyboard and trackpad, not the display. Apple does not want developers to include display alerts, messages, scrolling content, or static content in their Touch Bar extensions, but rather controls that resemble the appearance of the physical keyboard keys in terms of size and color.

Although technically it’s a screen, the Touch Bar functions as an input device, not a secondary display. The user may glance at the Touch Bar to locate or use a control, but their primary focus is the main screen. The Touch Bar shouldn’t display alerts, messages, scrolling content, static content, or anything else that commands the user’s attention or distracts from their work on the main screen.

The guidelines also tell developers not to include functions solely in the Touch Bar to ensure backwards compatibility with older Macs. There must always be a way to perform tasks using the keyboard or trackpad. Apple also tells developers not to use Touch Bar for well-known keyboard shortcuts such as find, select all, deselect, copy, cut, paste, undo, redo, new, save, close, print, and quit.

Top Rated Comments

dixido Avatar
98 months ago
The possibilities are endless...
Score: 44 Votes (Like | Disagree)
Acidsplat Avatar
98 months ago
Wonder if it's too little too late.
I haven't seen this much negative feedback on a Mac portable since the original MacBook Air.
Score: 41 Votes (Like | Disagree)
HJM.NL Avatar
98 months ago
I haven't tried it myself and although it looks nice, I think its an ergonomic disaster. You go from the trackpad (blindly) to the touch bar (you have to look), use it... look at the screen if it's okay and over and over again... Can't believe Apple comes up with such an ergonomic disaster like this. They really don't get it and are out of ideas. Did this really took 4 years to develop :eek:.

Same for photo's. I don't get the double functions with the trackpad. Multitouch on the trackpad is ergonomic logical in my opinion (you can keep your eyes on the screen and naturally perform certain tasks on the trackpad).

I understand the pricing. Numbers of Apple's iPads are down for years, by upping the price for the notebooks, they hope to sell more iPads. With this pace of innovation they'll sell less from both.
Score: 34 Votes (Like | Disagree)
Leo90 Avatar
98 months ago
Apple starts reminding me Microsoft and Sony of 00's sitting in its throne neglecting all the innovation that's been happening in the industry and simply adding minimal functional innovation to their product lineup. I love my 2016 MacBook as it is a great computer overall but I wish Apple would be brave enough to start thinking outside of the box. What about higher integration between iOS and MacOS? What about augmented reality potentials? I am sorry Federighi, this touchbar looks interesting but you can see straight away it is a gimmick, it is not ergonomic to work with, there will be a point the user will just grab a mouse and do all those tasks quicker. Dont try to fool us with "developers" talk now, this is not iOS, this is macOS, the same OS whose App Store is pretty much dead. I really enjoy Apple products, but somehow I start feeling they are becoming overhyped this day and I cant simply justify spending 2k pounds like this for an additional touchbar and a few improvements. I want Apple to start focusing on their products again and not only sales pitch and marketing.
Score: 28 Votes (Like | Disagree)
colbertnation Avatar
98 months ago
Poor Craig. It feels like him and Phil are the last of the SJ bred senior execs who actually want to innovate and push the boundaries. But they're held back by Timmy's penny pinching ******** and Jony's idiotic quest for an invisibly thin Apple device.

The way Craig says in his first answer, that they've been working on this for years.. to me it sounds like "FFS, Timmy finally let us get this out."
Score: 26 Votes (Like | Disagree)
garirry Avatar
98 months ago
And so much potential for money.
Score: 23 Votes (Like | Disagree)

Popular Stories

Apple Silicon AI Optimized Feature Siri

Apple Releases Open Source AI Models That Run On-Device

Wednesday April 24, 2024 3:39 pm PDT by
Apple today released several open source large language models (LLMs) that are designed to run on-device rather than through cloud servers. Called OpenELM (Open-source Efficient Language Models), the LLMs are available on the Hugging Face Hub, a community for sharing AI code. As outlined in a white paper [PDF], there are eight total OpenELM models, four of which were pre-trained using the...
iOS 18 Siri Integrated Feature

iOS 18 Rumored to Add These 10 New Features to Your iPhone

Wednesday April 24, 2024 2:05 pm PDT by
Apple is set to unveil iOS 18 during its WWDC keynote on June 10, so the software update is a little over six weeks away from being announced. Below, we recap rumored features and changes planned for the iPhone with iOS 18. iOS 18 will reportedly be the "biggest" update in the iPhone's history, with new ChatGPT-inspired generative AI features, a more customizable Home Screen, and much more....
maxresdefault

Apple Announces 'Let Loose' Event on May 7 Amid Rumors of New iPads

Tuesday April 23, 2024 7:11 am PDT by
Apple has announced it will be holding a special event on Tuesday, May 7 at 7 a.m. Pacific Time (10 a.m. Eastern Time), with a live stream to be available on Apple.com and on YouTube as usual. The event invitation has a tagline of "Let Loose" and shows an artistic render of an Apple Pencil, suggesting that iPads will be a focus of the event. Subscribe to the MacRumors YouTube channel for more ...
Apple Vision Pro Dual Loop Band Orange Feature 2

Apple Cuts Vision Pro Shipments as Demand Falls 'Sharply Beyond Expectations'

Tuesday April 23, 2024 9:44 am PDT by
Apple has dropped the number of Vision Pro units that it plans to ship in 2024, going from an expected 700 to 800k units to just 400k to 450k units, according to Apple analyst Ming-Chi Kuo. Orders have been scaled back before the Vision Pro has launched in markets outside of the United States, which Kuo says is a sign that demand in the U.S. has "fallen sharply beyond expectations." As a...
iPad And Calculator App Feature 1

Apple Finally Plans to Release a Calculator App for iPad Later This Year

Tuesday April 23, 2024 9:08 am PDT by
Apple is finally planning a Calculator app for the iPad, over 14 years after launching the device, according to a source familiar with the matter. iPadOS 18 will include a built-in Calculator app for all iPad models that are compatible with the software update, which is expected to be unveiled during the opening keynote of Apple's annual developers conference WWDC on June 10. AppleInsider...
macbook pro purple february

Best Buy Introduces Record Low Prices on Apple's M3 MacBook Pro for Members

Thursday April 25, 2024 7:41 am PDT by
Best Buy is discounting a collection of M3 MacBook Pro computers today, this time focusing on the 14-inch version of the laptop. Every deal in this sale requires you to have a My Best Buy Plus or Total membership, although non-members can still get solid second-best prices on these MacBook Pro models. Note: MacRumors is an affiliate partner with Best Buy. When you click a link and make a...