Walt Mossberg Calls Siri 'Too Limited and Unreliable' to Compete in 'Coming AI Wars'

iOS-9-SiriThe Verge's Walt Mossberg today wrote a critical article on Apple's Siri personal assistant, exploring the service's shortcomings, mistakes, and inability to answer some simple questions that competing products have no problem with.

Entitled, "Why does Siri seem so dumb?", Mossberg's article, covers several questions Siri couldn't answer, ranging from queries about political candidates to the date of the World Series to the weather in Crete. In each instance, Siri failed to provide the desired information, while Google Now, Google's Siri competitor, was able to answer every single question correctly.

In recent weeks, on multiple Apple devices, Siri has been unable to tell me the names of the major party candidates for president and vice president of the United States. Or when they were debating. Or when the Emmy awards show was due to be on. Or the date of the World Series. When I asked it "What is the weather on Crete?" it gave me the weather for Crete, Illinois, a small village which -- while I'm sure it's great -- isn't what most people mean when they ask for the weather on Crete, the famous Greek island.

According to Mossberg, Apple has fixed many of the above Siri shortcomings thanks to his feedback, and has "stressed" to him that the company is "constantly improving Siri." Apple says it focuses more on tasks like placing phone calls, sending texts, and finding places rather than "long tail" questions, which aren't as popular with iPhone and iPad users. Mossberg speculates that such questions aren't popular anymore because people "just give up" on asking Siri these types of things due to failed responses.

Mossberg also outlines several failures with Siri's cloud-based services, from searching through iMessages to locating photos to finding calendar appointments, drawing the conclusion that Apple has "wasted its lead" with Siri, which is now forced to compete with services from Google, Amazon, and Microsoft. Mossberg believes that Siri "seems stagnant" and is "too limited and unreliable" compared to other services.

Though it may not seem like it, Apple has been putting a lot of effort into improving Siri. Back in August, Apple executives Eddy Cue, Craig Federighi, and Phil Schiller explained that machine learning techniques have cut Siri's error rate by a factor of two, improving understanding. Since 2014, Siri and other on-device features, like the QuickType keyboard, Spotlight, autocorrect, Maps, and more, have been powered by a neural net-based system that is able to provide users with more personalized responses and actions.

Recent rumors suggest Apple aiming to improve Siri's functionality even further in an effort to build the personal assistant into an Echo-like Smart home device that would do things like control smart home accessories. Apple is also said to be working on an "Invisible Hand" initiative that would allow users to fully control their devices through a Siri command, something that could debut within three years.

Mossberg's full article on Siri, which is well worth reading, can be accessed over at The Verge.

Top Rated Comments

harrisondavies Avatar
99 months ago
Yup. I want Siri to tell me the answer, not direct me to a website to search for an answer. Siri is way behind imo.
Score: 103 Votes (Like | Disagree)
tekchic Avatar
99 months ago
Siri sets my alarms every night, and adds items to my Grocery list in Reminder. That's it. Apart from that, things like "Call my dad" completely confuzzles her where she tries to call ME... yet "Call my father" works fine. No logical sense whatsoever.

I've pretty much given up on Siri because 99% of the time, anything out of the ordinary (timers, reminder items) seem to just get me a snarky, useless response which triggers my nerd rage. :D
Score: 61 Votes (Like | Disagree)
tongxinshe Avatar
99 months ago
The worst part of Siri is not that it being dumb, it's that you have no way to point out its dumbness, via continued conversation!

No real person can guarantee to understand everything at first sight, they get them eventually by piecing together the information collected during the whole conversation.

Me: I want to visit Liz' house.
Siri: There is no one named Lucy in your contacts.
Me: Her full name in my contact is Lizzy Romi.
Siri: I am sorry I don't understand what you mean.
Score: 57 Votes (Like | Disagree)
_mdavenport Avatar
99 months ago
Spot-on, Walt.

I already tweeted his article to Tim Cook. Siri needs to finally graduate from Kindergarten.
Score: 50 Votes (Like | Disagree)
apfelbaum Avatar
99 months ago
In my case he is totally right about "people just gave up" to ask Siri more advanced questions, I just assume it wouldn't be able to answer that.
Score: 49 Votes (Like | Disagree)
mtnDewFTW Avatar
99 months ago
Well, he isn't exactly wrong.
Score: 33 Votes (Like | Disagree)

Popular Stories

5

Apple Event Live Blog: New iPad Pro, iPad Air, and More

Tuesday May 7, 2024 6:33 am PDT by
Apple's "Let Loose" event kicks off today at the unusual time of 7:00 a.m. Pacific Time, and we're expecting to see an iPad-focused event with new iPad Pro and iPad Air models, updated Apple Pencil and Magic Keyboard accessories, and perhaps some other announcements. Apple is providing a live video stream on its website, on YouTube, and in the company's TV app across various platforms. We...
f 7ba5b5b668dd68b7179a599305cff6b117ef35d1

Apple Announces New iPad Pro With M4 Chip, OLED Display, and More

Tuesday May 7, 2024 7:15 am PDT by
Apple today unveiled redesigned iPad Pro models featuring the M4 chip, Ultra Retina XDR OLED displays, a nano-texture display option, and more. The new iPad Pro offers a considerably thinner design and slightly larger 11- and 13-inch display size options. The 11-inch model is 5.3mm thick and weighs less than a pound, while the 13-inch model is just 5.1mm thick and weighs a quarter pound less ...
iOS 17 All New Features Thumb

Apple Says iOS 17.5 Coming 'Soon' With These New Features for iPhones

Monday May 6, 2024 7:33 am PDT by
Apple today announced that iOS 17.5 will be released to the public "soon," following over a month of beta testing. While the software update is relatively minor, it does have a few new features and changes, as outlined in the list below. "The new Pride Radiance watch face and iPhone and iPad wallpapers will be available soon with watchOS 10.5, iOS 17.5, and iPadOS 17.5," said Apple, in its...
5

Apple Event This Week Expected to Last 'About 35 Minutes'

Sunday May 5, 2024 3:13 pm PDT by
Apple will be holding its first event of the year this Tuesday, May 7 at 7 a.m. Pacific Time, with a live stream to be available on Apple.com and on YouTube. How long will the event be? In his newsletter today, Bloomberg's Mark Gurman said the video will have a runtime of "around 35 minutes." Apple is expected to announce new iPad Pro and iPad Air models, along with updated Apple Pencil...
iPhone 15 Colors yellow

'iPhone 17 Slim' With Smaller Display Rumored to Launch Next Year

Monday May 6, 2024 9:14 am PDT by
While the iPhone 16 series is still months away from launching, an early rumor about an all-new iPhone 17 model has now surfaced. In a research note with investment firm Haitong this week, analyst Jeff Pu said Apple is planning a so-called "iPhone 17 Slim" model that would replace the Plus model in the lineup. Pu said this model will feature around a 6.6-inch display, a slimmer design, an...
f 157980180c661f30ff9611287c90241baf30faff

Apple Announces Redesigned Magic Keyboard for New iPad Pro Starting at $299

Tuesday May 7, 2024 7:39 am PDT by
Apple at its "Let Loose" event today announced a new Magic Keyboard for the latest iPad Pro models, with a thinner, lighter design. Apple says the Magic Keyboard has been redesigned to be thinner and lighter, while maintaing the same floating design. Two colors are available that match the new iPad Pro. New features include a function row with screen brightness controls, an aluminum...
iOS 18 Apple Music Messages and Notes Feature 1

iOS 18 Rumored to Add New Features to These 16 Apps on Your iPhone

Tuesday April 30, 2024 10:44 am PDT by
Apple is expected to announce iOS 18 during its WWDC keynote on June 10, and new features have already been rumored for many apps, including Apple Music, Apple Maps, Calculator, Messages, Notes, Safari, and others. Below, we recap iOS 18 rumors on a per-app basis, based on reports from MacRumors, Bloomberg's Mark Gurman, and others: Apple Maps: At least two new Apple Maps features are...