256GB Storage Rumor Gaining Steam as iPhone 7 Launch Approaches - MacRumors
Skip to Content

256GB Storage Rumor Gaining Steam as iPhone 7 Launch Approaches

by

iPhone users that elect not to use iCloud storage will be pleased to learn that another source has thrown its weight behind at least one iPhone 7 or iPhone 7 Plus model having 256GB of flash storage.

iPhone_256GB
DigiTimes, citing industry sources, is the latest to claim the iPhone 7 will feature up to 256GB of storage, corroborating previous reports from Chinese website MyDrivers and Taiwanese research firm TrendForce.

NAND flash vendors have increased chip prices citing strong demand for new smartphones particularly the iPhone 7 featuring up to 256GB of storage, according to industry sources. Prices will keep soaring until the fourth quarter of 2016.

In July, The Wall Street Journal confirmed the iPhone 7 will start with 32GB of storage, replacing the infamous 16GB base tier offered since the iPhone 3GS. Accordingly, the new storage options for the iPhone 7 could be 32GB, 128GB, and 256GB, but it remains unclear if the 256GB tier will be exclusive to the larger 5.5-inch model as some sources have indicated.

The current storage options for both the iPhone 6/6 Plus and iPhone 6s/6s Plus series include 16GB, 64GB, and 128GB, with the 16GB base model in particular drawing the ire of some customers who have long hoped for a larger capacity at the entry-level price point. This year, it appears that Apple has finally acknowledged the desire for larger storage tiers at both the top and bottom of its iPhone lineup.

Tag: DigiTimes
Related Forum: iPhone

Popular Stories

apple silicon feature joeblue

Apple Reportedly Accepts Even Higher RAM and Storage Prices in 2027

Thursday September 17, 2026 12:01 am PDT by
Apple has agreed to pay Samsung even higher prices for RAM and storage chips starting in the first quarter of 2027, according to a DigiTimes report this week citing an earlier report from Chinese publication Jiemian News. Apple has reportedly agreed to pay nearly $2 per Gb of DRAM and $0.33 per Gb of NAND storage. This is a 30% to 40% increase in pricing for these chips compared to what...
Read Full Article • 104 comments
Oled iPads and MackBook Pro Notch

5 Apple Products to Get OLED Displays

Thursday August 20, 2026 6:50 am PDT by
Apple plans to upgrade several iPads and Macs with OLED displays over the next three years, according to a new DigiTimes report. The following five devices will receive OLED displays between 2026 and 2029, according to the Taiwanese publication's industry sources:iPad mini: 2026 MacBook Pro: Late 2026 or early 2027 iPad Air: 2027 iMac: 2028 or 2029 MacBook Air: 2028 or 2029OLED...
Read Full Article • 51 comments
Apple iCloud Plus expansion hero

iCloud+ Now Includes Apple TV, Apple Arcade, and Curated Apple Music Stations in Over 100 Countries

Tuesday September 15, 2026 1:43 am PDT by
Apple today announced a new subscription initiative that turns paid iCloud+ subscriptions into a broader services bundle in more than 100 countries. In select countries, Apple says every paid iCloud+ plan, including the cheapest 50GB tier, now includes Apple TV and Apple Arcade "at no additional cost," while family sharing extends the storage, TV and Arcade access to up to five people....
Read Full Article • 111 comments

Top Rated Comments

citi Avatar
citi
132 months ago
Damn 256GB? I'm going to need another hard drive on my computer just to back up my back up.
Score: 22 Votes (Like | Disagree)
Menopause Avatar
Menopause
132 months ago
No Apple no! Don't take away the 16GB tier! Think of your product ecosystem, 5400 RPM spinning hard-drive iMacs will be left looking so lonely! :eek:
Score: 21 Votes (Like | Disagree)
Zirel Avatar
Zirel
132 months ago
But Samsung has UFS storage.
But but but



Score: 19 Votes (Like | Disagree)
Agent OrangeZ Avatar
Agent OrangeZ
132 months ago
Very good point! Although there are a lot of criticisms floating about lately about Apple's rMBP line not being updated, I still think they're the finest portables on the market. The main criticism I'd argue would be the storage capacity and high price of storage upgrades.
[doublepost=1471448689][/doublepost]

Yeah, how dare people not have as much disposable income as you! ;)
If $100 is going to make or break you, you really shouldn't be buying a $650+ cell phone...
Score: 15 Votes (Like | Disagree)
keysofanxiety Avatar
keysofanxiety
132 months ago
Damn 256GB? I'm going to need another hard drive on my computer just to back up my back up.
Very good point! Although there are a lot of criticisms floating about lately about Apple's rMBP line not being updated, I still think they're the finest portables on the market. The main criticism I'd argue would be the storage capacity and high price of storage upgrades.
[doublepost=1471448689][/doublepost]
Why didn't you just buy 64 or 128 Gb ? I just went and bought :)
Yeah, how dare people not have as much disposable income as you! ;)
Score: 11 Votes (Like | Disagree)
S.B.G Avatar
S.B.G
132 months ago
Wow, that's a lot of internal storage for the iPhone!

My storage needs are rather meager in comparison. I was quite happy with the 32GB iPhone 5s when I had it. Now I have the 64GB 6s only because 32GB wasn't offered any longer. 16GB was too small for me.

But most of my storage needs aren't necessary beyond the 32GB since my music and video is streamed rather than stored.

However, for those that need more storage, 256GB should suffice I hope!
Score: 11 Votes (Like | Disagree)
Read All Comments