'Next-Generation' Apple Store Opens in Memphis

Apple officially opened one of its first Jony Ive-inspired "next-generation" retail stores in the U.S. over the weekend.

The new-look store is located at the Shops of Saddle Creek South in Germantown, a suburb of Memphis, Tennessee, and shows off some of the new design elements, as shown in photos provided to AppleInsider.

Memphis Apple Store
The store is described as having a high-flung ceiling lined with light panels and spotlights, which illuminate product display tables that have been arranged to maximize floorspace and achieve a sense of openness.

Memphis Apple Store
The wooden tables have been redesigned by Ive and now contain motion sensors that operate a flip-up panel concealing power outlets and ports.

Memphis Apple Store
New wooden accessory display installations adorn the walls, and feature a headphone tryout area along with shelves for speakers, docks and other products.

Apple Store screen
Undoubtedly the biggest new addition though is a gigantic 37-foot display screen opposite the store's all-glass frontage. The high-resolution array is encased in a black housing and fills almost the entire wall with its edge-to-edge display.

Plans for the next-generation Memphis store were revealed in an August 2015 building permit application.

In February 2015, The New Yorker ran a profile of Jony Ive which included details of the collaboration between Ive and retail chief Angela Ahrendts in coming up with the redesign, which is slowly being introduced in the company's latest stores.

In December, 60 Minutes viewers got a peek at Apple's next-generation design when correspondent Charlie Rose spoke to Ahrendts in a mock store located in an unmarked warehouse off Apple's Cupertino headquarters.

Related Roundup: Apple Stores


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17 weeks ago

Why is that display so thick and protruding from the wall? It looks like an insane TV in someone's living room! Gross.


why is your text so thick and protruding from the wall?
Rating: 27 Votes
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17 weeks ago
Actually looks quite good. I'm a big fan of simplicity.

Can't wait for it to get thinner through the years.
Rating: 12 Votes
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17 weeks ago

('http://www.macrumors.com/2016/03/29/next-generation-apple-store-opens-in-memphis/')






Undoubtedly the biggest new addition though is a gigantic 37-foot display screen opposite the store's all-glass frontage. The high-resolution array is encased in a black housing and fills almost the entire wall with its edge-to-edge display.


So we should expect a 37-Foot iPhone any time now...
Rating: 11 Votes
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17 weeks ago
All that bezel at the top? Yeah Ive designed this.
Rating: 9 Votes
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17 weeks ago

Edit: Macrumors corrected their headline and article. It originally said "First US Next-Generation Apple Store Opens In Memphis."

Here's the cached Apple News link: https://apple.news/ACIyjEwvLNDKY-UwX-dFReA

Original post:

The first redesigned US store was actually the one in Buffalo NY on March 19.

http://www.apple.com/retail/waldengalleria/


Albany, NY opened in February. I think there were a couple before that too.
http://m.timesunion.com/news/article/Apple-opens-redesigned-store-at-Crossgates-6857918.php#photo-9467209
Rating: 6 Votes
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17 weeks ago
Why is that display so thick and protruding from the wall? It looks like an insane TV in someone's living room! Gross.
The rest of the store looks quite neat however.
Rating: 5 Votes
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17 weeks ago
Ive ruining Apple again. I want the skuemorphic stores back :( Give us the option of reverting back to the old Apple Stores!

/s
Rating: 4 Votes
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17 weeks ago

Wood doesn't reflect Apple products - went way overboard with it.

Woodwork patterns have represented domestic calm for centuries. The symbolism is almost universal. It gives a sense of warmth and home. This is why you see woodwork, white walls and glass at an Apple Store, it gives a warm "at home" feel.

One thing I love about Apple Stores is no stationary point of sale. The whole store is dynamically designed for the staff to adjust with the ebb and flow of customers. Wish most retailers would follow this model.
Rating: 4 Votes
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17 weeks ago

Am I the only old man here that hates going into an Apple Store? I go to an Apple Store, then I have to find an employee, which isn't hard but they all are busy and the ones that are not appear that they cant be bothered, then I feel bad I have to bother them so I can buy my product. I am 36 btw. Its just this "dynamic store" concept doesn't work for me. It looks great though.

If you have an iPhone. forget the employees. I often go, grab what I want, pay using the Apple Store App and walk out. Easy Peasy. If you want to buy a phone or a computer, then you need to get an employee. But again, just tell the first employee at the door and they will put you on the queue. In the mean time, wonder around and enjoy the sites. :)
Rating: 4 Votes
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17 weeks ago
How long did it take for the store to be remodelled?

The Regent's Street store in London has been under construction for ages. I'm getting impatient :(
Rating: 3 Votes
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