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Dr. Dre's 'Vital Signs' TV Show Will Be Used to Promote Apple Music

Last week, news hit suggesting Apple is in the middle of developing its first original television series, a show called Vital Signs starring Beats co-founder and Apple executive Dr. Dre. Described as a dark semi-autobiographical drama that's heavy on sex and violence, Vital Signs seemed like an odd choice for Apple's first foray into television.

As it turns out, Apple is planning to use Vital Signs as a way to promote Apple Music rather than as a serious move into the television arena. According to sources who spoke to Re/code's Peter Kafka, the show is part of an effort to create video content that's designed to "extend Apple Music."

drdre
So, again: Is Apple really getting into the TV business? Yes. But also, not really.

The real answer is more modest: Apple has already been financing video content it uses to market Apple Music -- "to extend Apple Music," in the words of an insider. And it's doing that with the Dre show. Full stop.

That's much less exciting than "Apple Is Getting Into TV," but it's more accurate.
While Vital Signs is Apple's first TV show, there were rumors over the summer that the company had produced music videos in-house for several popular songs on Apple Music, including Drake's "Energy," Pharrell's "Freedom," and Eminem's "Phenomenal." Apple also partnered with Taylor Swift to produce her "1989 World Tour LIVE" concert film. Vital Signs appears to be a continuation of Apple's work on original music-oriented content to be shared on Apple Music.

Details on Vital Signs were published by The Hollywood Reporter last Friday, with Apple Music being mentioned at that time as a potential distribution platform. It remains unclear if Vital Signs will also be released via iTunes. The show is said to consist of a series of six 30-minute episodes that reflect at least in part on the life of Dr. Dre. Each episode is said to focus on a "different emotion" and the way Dre's character handles it.

Exclusive video content allows Apple to set itself apart from rival services like Spotify and Tidal, boosting subscriber numbers. Last week, iTunes chief Eddy Cue revealed Apple Music now has a total of 11 million subscribers. Apple reportedly plans to produce more video content for Apple Music, but doesn't have intentions to move into video-making on a larger scale.

Related Roundups: Apple TV, tvOS 10
Tag: Apple Music
Buyer's Guide: Apple TV (Caution)


Top Rated Comments

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11 months ago
I'll stick to Netflix. No thanks, Apple. Fix Mac OS X first.
Rating: 25 Votes
11 months ago

Why can't Apple fixate on someone with musical talent instead of this ****ing blowhard douchebag?


HE'S NOT EVEN A REAL DOCTOR!
Rating: 24 Votes
11 months ago
Why can't Apple fixate on someone with musical talent instead of this ****ing blowhard douchebag?
Rating: 23 Votes
11 months ago
and fix Apple TV itself first. Watching apple "original content" on the crap-tastic apple TV interface is as low as possible on my to do list.
Rating: 16 Votes
11 months ago
Well, still not interested in Apple Music.
Rating: 15 Votes
11 months ago

and fix Apple TV itself first. Watching apple "original content" on the crap-tastic apple TV interface is as low as possible on my to do list.


Worst thing about the new Apple TV is that useless USB-C port... should allow you to hook up an external drive to it and playback files natively without having to keep a whole computer running just to access local media.
Rating: 15 Votes
11 months ago

('//www.macrumors.com/2016/02/15/vital-signs-apple-music-promotion/')


Last week, news hit suggesting Apple is in the middle of developing its first original television series ('//www.macrumors.com/2016/02/12/dr-dre-apple-original-tv-series/'), a show called Vital Signs starring Beats co-founder and Apple executive Dr. Dre. Described as a dark semi-autobiographical drama that's heavy on sex and violence,


Semi-Autobiographical? So we can expect misogyny and violence against women? Tim repeatedly lectures states and countries on the importance of civil rights but he has no problem associating himself and Apple with someone convicted multiple times of assaulting women and police officers?
Rating: 14 Votes
11 months ago
Stupidest. Idea. Ever.

This kind of self indulgent crap is exactly what will be the downfall of Apple.

Dr. Dre thugging it up is an APPLE original series??? How did that ever get green lit?

Will repeat what others have said. Fix OS X. Release a redesigned MBP that is awe inspiring. Fix the ATV and tvOS, because it sucks right now. Release 4K and/or 5K monitors. Release a version of iOS that does justice to the iPad (TextEdit, Preview, Finder).

If you have to do a TV series, do something that reflects the company's so-called values - don't give an ex-con turned billionaire free reign to rewrite and glorify his violent and criminal past based on some thug-like honor code and some convoluted notion that deep emtional ties to music is meant to justify it all. JOKE.
Rating: 13 Votes
11 months ago

Thanks for letting everyone know!
Over 10 million people are. Hopefully they don't all post here to let us know their preference!
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Do you have any ideas on what you want to see? Im just a simple man, but I think that the interface is nice and I enjoy using it. I couldnt think of any way to "fix" it, but I am really interested in hearing your view.

Why not? He's a forum member and he can say whatever he wants (assuming it's within MR forum rules). He's just expressing his opinion.
Rating: 11 Votes
11 months ago
First of all, they should name this, "flat lined" because that's how it's going to be. Unless you're one of those hip hop fan, yeah...it wouldn't appeal much to them.

Second, again...they are exploiting Dr. Dre's name to get apple music promotion.....sad....

If this is going to be a subscription thing (which I believe it is), they can sub me out. I could listen to youtube or something. As a mac user and apple fan, I find this hard to digest...I rather sing and record on my phone and win me a grammy award.
There....whew.....that's my say and I'll leave Dr. Dre in peace.

UPDATE: By the way...about this episodic show....(I know dr. dre apologized in public)...but is this going be anything related to the incident with dee barne? "Hey doctor...her vital is gone!" "Damn! I gotta apologize to the public...oh by the way..don't forget to buy BEATS headphone."
Rating: 10 Votes

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