Apple will introduce new versions of iOS and OS X at its annual developer's conference.
Jimmy Iovine Criticized After Making Controversial Comments About Women
In the one-minute spot, focused on Apple Music playlists, Washington says that Apple's curated playlists are like having "a boyfriend who creates you a mixtape -- in your laptop."
Jimmy Iovine, who joined Apple in 2014 following the company's acquisition of Beats Electronics, has made headlines today following controversial comments he made about women on CBS This Morning today in relation to the ad.
In particular, when asked to explain his thinking behind the Emmy ad, Iovine said that "women find it very difficult at times -- some women -- to find music, …and [Apple Music] helps makes it easier with playlists curated by real people." He proceeded to mention the problem of girls "sitting around" and "talking about boys."
The Verge transcribes:
"I just thought of a problem, you know: girls are sitting around, you know, talking about boys. Or complaining about boys, you know, when they're heartbroken or whatever. And they need music for that, right? So it's hard to find the right music, you know. Not everybody has the right lists, or knows a DJ or something."Iovine's comments have been widely criticized on Twitter and in several media outlets.
Update: Jimmy Iovine has provided BuzzFeed with an apology, saying "I could have chosen my words better."
Jimmy Iovine told BuzzFeed News, "we created Apple Music to make finding the right music easier for everyone -- men and women, young and old. Our new ad focuses on women, which is why I answered the way I did, but of course the same applies equally for men. I could have chosen my words better, and I apologize."Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.