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iOS App Store Gains New 'Shopping' Category
Apple plans to use the Shopping category to highlight apps that support Apple Pay, its mobile payments service. Many apps now include Apple Pay integration, letting users pay for merchandise with a finger on the Touch ID fingerprint button on supported devices.
The new App Store category will include launch with several different collections of shopping apps, including a "Save While You Shop" category that will be offering exclusive discounts from a variety of merchants like Everlane, Zappos, Groupon, and Nordstrom. Nordstrom, for example, will offer a free gift when $100 or more is spent in the app, while Zappos will offer free 1-day shipping.
App Store users should begin seeing the category in the App Store later today, and in the future, it's possible Apple could expand it to the tvOS App Store as well. The tvOS App Store currently only supports two categories, Games and Entertainment, but shopping on the big screen has been a feature that's been touted by Apple.