Showtime today confirmed that its self-titled standalone streaming service will be released today for the Apple TV, allowing viewers to pay for Showtime's exclusive series directly without needing a cable subscription (via Re/code).
First announced just over a month ago, the service will cost those interested $10.99 per month and everyone can sign up for a 30-day free trial to test the experience before subscribing. The service will cost users a few dollars less than HBO NOW's $15 streaming cost, which debuted exclusively on Apple TV earlier in the Spring.
Showtime's launch today comes in a bit ahead of the previously-announced July 12 release date for the standalone service, a date that coincided with the network's big summer premieres of Ray Donovan and Masters of Sex. No doubt giving users a few days to prepare before the summer premieres, those interested should be start seeing the Showtime app on the Apple TV shortly.
A source said to be familiar with Apple's supply chain today revealed the color options Apple is planning for the iPhone 18 Pro, iPhone 18 Pro Max, and the upcoming foldable iPhone.
Image via Macworld.
The information comes from Macworld, which says the signature new color for this year's Pro models will be Dark Cherry, a deep wine-like red. While other sources had previously reported on a...
Tuesday April 14, 2026 4:39 am PDT by Tim Hardwick
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max.
One thing worth...
Wednesday April 15, 2026 8:15 am PDT by Tim Hardwick
According to the latest rumors, Apple is close to launching its next-generation iPad mini. So what should we expect from the successor to the iPad mini 7 that Apple released over a year ago? Read on to find out.
Processor and Performance
Apple is working on a next-generation version of the iPad mini (codename J510/J511) that features the A19 Pro chip, according to information found in code...
Wednesday March 25, 2026 3:33 pm PDT by Joe Rossignol
Apple this week released tvOS 26.4, and the software update includes a handful of new features and changes for the Apple TV.
tvOS 26.4 is compatible with all Apple TV 4K and Apple TV HD models released since 2015. To update your Apple TV, open the Settings app on the device, navigate to System → Software Updates, and select Update Software.
Below, we have recapped what is new in tvOS...
Wednesday March 18, 2026 4:17 pm PDT by Juli Clover
tvOS 26.4 includes a new Genius Browse section in the Apple TV app, which gives recommendations for TV shows and movies across multiple suggested categories.
Suggestions vary based on your content preferences, and the categories are updated regularly. Some example categories include Upbeat Workplace Comedies, Tense Psychological Thrillers, History Gets Hilarious, Breathtaking Nature Docs,...
The Apple TV is now almost two decades old amid rumors of the announcement of a new model.
Today marks 19 years Apple launched the original Apple TV. Apple CEO Steve Jobs unveiled the Apple TV at Macworld Expo in January 2007 alongside the original iPhone, but it didn't launch until March.
The Apple TV was initially previewed as the "iTV." The device allowed users to wirelessly stream...
By the time you add all these separate services up that cost 10+ bucks a month, (Netflix, Hulu Plus, Amazon Prime, HBO Now, Showtime, etc) to equal that same programming you had with cable or satellite, it's going to cost virtually the same as what you was paying before, but instead of all your programming being from one provider, you now have to use all these different apps to watch what you want, different fees. Tell me again how this is better than cord cutting again?
HBO and Showtime are just being greedy. They both cost $9.99 to add as a cable package. Meaning, that $9.99 also includes cable's cut. I think $5.99 would have been an awesome price for these. They would get many more customers.
Yeah, and just think of how many they'd get if the services were free! Or if they paid everyone five bucks a month to use the service! Or if they made everyone in America an employee of the network with an annual salary of $100,000 and a retirement package! They'd get SO MANY more customers!
I don't know where you live, but here, the add-on channels are $19.99/month, so HBO and Showtime are significantly cheaper as standalones.
HBO and Showtime are just being greedy. They both cost $9.99 to add as a cable package. Meaning, that $9.99 also includes cable's cut. I think $5.99 would have been an awesome price for these. They would get many more customers.
I appreciate that they are less than HBO's $15 but I don't see the reason to do $10.99. I get why they would do $9.99 to not get to a $10 threshold but the psychological difference between 10 and 11 isn't that great to need a .99 trick. I'm actually kind of tired of the whole .99 trick because my brain has to automatically round it up. The attempted manipulation is annoying. I prefer round numbers. DIE penny, die already.
By the time you add all these separate services up that cost 10+ bucks a month, (Netflix, Hulu Plus, Amazon Prime, HBO Now, Showtime, etc) to equal that same programming you had with cable or satellite, it's going to cost virtually the same as what you was paying before, but instead of all your programming being from one provider, you now have to use all these different apps to watch what you want, different fees. Tell me again how this is better than cord cutting again?
$25 for two channels (HBO and Showtime). So far I'm not too excited about the future of a la carte TV.
Oh, I completely agree with you on that one. Even the package that Apple was trying to put together for $40. That's like cable ... only smaller ...
Not sure where all this is going, but so far it looks like it's simply evolving. Not getting better.
My prediction...
First Apple Music...
Then...
Apple Cinema:
$39.99/mo - includes live streaming TV package.
$99.99/mo - includes live streaming TV package plus full, ad-free access to all movies and TV shows on the iTunes Store.
I don't see why this couldn't/wouldn't happen in the future given what's happened with the music industry.
