Apple is planning to introduce some important new policy changes that will extend its user privacy protections, reports The Information (via Business Insider). With iOS 9, Apple will no longer allow advertisers to access app download data for ad targeting purposes, meaning companies will not be able to see all of the apps that are downloaded on a user's device.
Currently, companies like Twitter and Facebook are able to see which apps you have downloaded on your iPhone or iPad, sometimes using that information to deliver targeted ads. In The Information's example, Facebook and Twitter might use your app data to see that you have a lot of games downloaded, offering up an ad for a game you don't yet have installed.
Advertisers are misusing a communication API in iOS called "canopenURL" to get the app download data, something that will no longer be possible when iOS 9 is released in the fall.
When introducing iOS 9, Apple was careful to point out the lengths it went to in order to protect user privacy in new iOS 9 features. On stage, Craig Federighi repeated a statement that's often come from Apple executives - we don't want to know your personal information. New Siri and Search features are entirely anonymous, not associated with an Apple ID, use a randomized identifier, are not linked to other Apple services, and are not shared with third parties.
Apple also introduced a new VPN extension API and added Content Blockers for Safari Extensions on iOS, opening up a way for extensions to block cookies, images, ads, pop-ups, and more.
iOS 9 and the new privacy features will be available to the public in the fall.
Thursday August 28, 2025 4:08 am PDT by Tim Hardwick
An iPhone 17 announcement is a dead cert for September 2025 – Apple has already sent out invites for an "Awe dropping" event on Tuesday, September 9 at the Apple Park campus in Cupertino, California. The timing follows Apple's trend of introducing new iPhone models annually in the fall.
At the event, Apple is expected to unveil its new-generation iPhone 17, an all-new ultra-thin iPhone 17...
Friday August 29, 2025 4:54 am PDT by Tim Hardwick
Apple and Samsung have reportedly issued cease-and-desist notices to Xiaomi in India for an ad campaign that directly compares the rivals' devices to Xiaomi's products. The two companies have threatened the Chinese vendor with legal action, calling the ads "disparaging."
Ads have appeared in local print media and on social media that take pot shots at the competitors' premium offerings. One...
Apple's cases for the iPhone 17 lineup will be accompanied by a new Crossbody Strap accessory with a unique magnetic design, according to the leaker known as "Majin Bu."
Apple's Crossbody Strap reportedly features an unusual magnetic design; it likely has a "flexible metal core" that makes it magnetic along its entire length. At the ends, "rings polarized oppositely to the strap close the...
Tuesday August 26, 2025 4:17 pm PDT by Juli Clover
Apple today announced its "Awe Dropping" iPhone-centric event, which is set to take place on Tuesday, September 9 at 10:00 a.m. Pacific Time. There are a long list of products that are coming, but we thought we'd pull out five feature highlights to look forward to.
That Super Thin iPhone - Apple's September 9 event will see the unveiling of the first redesigned iPhone we've had in years, ...
huh, didn't now the tweeters or facebooks were cataloguing my apps. good to know now, i guess. i like the direction apple is taking with regards to privacy in general.
To be honest, I wasn't aware this was happening now. I'm glad Apple is making privacy their new selling point, it'll put Google in an interesting spot for sure.
Biggest design overhaul since iOS 7 with Liquid Glass, plus new Apple Intelligence features and improvements to Messages, Phone, Safari, Shortcuts, and more. Developer beta available now ahead of public beta in July.
Apple is planning to introduce some important new policy changes that will extend its user privacy protections, reports The Information (via Business Insider). With iOS 9, Apple will no longer allow advertisers to access app download data for ad targeting purposes, meaning companies will not be able to see all of the apps that are downloaded on a user's device.
