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Apple Rumored to Build High-Speed Network for Faster Cloud Services

Apple is building a high-speed content delivery network and plans to upgrade its data centers with more of its own equipment in an effort to better compete with Amazon, Google, Microsoft and other cloud service providers, according to Bloomberg. The improved infrastructure will enable Apple to provide faster delivery of cloud-based content and services such as iCloud, iTunes and Siri.

Apple Data Center
The high-speed network may be a prerequisite for Apple's much-rumored streaming music and TV services, the first of which is expected to be announced at Apple's annual Worldwide Developers Conference today in San Francisco. Efficient content delivery will be important for both services, especially if the company plans to fulfill its ambitious goal of signing up 100 million subscribers for Apple Music.

The foundation of Apple's high-speed data network will reportedly be long-haul pipes connecting the company's data centers in California, Nevada, North Carolina and Oregon. Apple has also been planning ways to send data via fiber lines at hundreds of gigabits per second, as opposed to solely using off-the-shelf technology rented from third-party vendors, according to the report.
“Apple wants to own pipes linking its four large U.S. data centers and Internet hubs in certain cities to ensure fast, reliable delivery of content and services. By adding capacity and increasing efficiency, it seeks to handle more traffic on its own, without renting as much server space from cloud providers such as Amazon and Microsoft, said people with knowledge of the plan, who asked not to be identified because Apple isn’t discussing the moves publicly. They declined to name the cities involved.”
Apple will not move away from using Hewlett-Packard servers, Cisco ethernet switches and other off-the-shelf technology entirely, but the iPhone maker has been in talks with companies that could help design its own equipment that would be produced by third-party manufacturers. The new gear would mainly be used in Apple's future data centers in Arizona, Ireland, Denmark and elsewhere.

Apple was the seventh-largest cloud infrastructure spender in 2014, investing $1 billion towards its data centers around the world last year according to research firm Analysys, matching the billions of dollars spent by Amazon, Google, Microsoft and other rivals in the cloud storage and services race. iCloud was introduced in October 2011 and is available on Mac, iPad, iPhone and other Apple products.



Top Rated Comments

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15 months ago
I just wish they would catch up with Google and offer more storage for free. 5 free gigabytes is not all that useful. My free iCloud storage has been full for years already.
Rating: 23 Votes
15 months ago
Great!

Look forward to this coming to the UK in 2020.
Rating: 10 Votes
15 months ago

I just wish they would catch up with Google and offer more storage for free. 5 free gigabytes is not all that useful. My free iCloud storage has been full for years already.


google isn't giving it to you for free, you compensate them by allowing them to collect your data and sell it to the highest bidder. i personally prefer to pay with money instead. there is an option out there for either preference though.
Rating: 10 Votes
15 months ago

are you aware its only .99 a month for 20 Gigs

That's still a bit of a smack in the face. When Apple wants you to put your entire photo library in the cloud, they need to be offering more than 5GB free.
Rating: 9 Votes
15 months ago

I just wish they would catch up with Google and offer more storage for free. 5 free gigabytes is not all that useful. My free iCloud storage has been full for years already.

are you aware its only .99 a month for 20 Gigs
Rating: 8 Votes
15 months ago

are you aware its only .99 a month for 20 Gigs

Is Apple aware that it's only .99 a month? I've given them already quite some love with buying 128GB devices at a price where they easily can throw in a couple more gigs for in the cloud.
Rating: 7 Votes
15 months ago
More capacity is only part of the problem. As much as I'm willing to pay and happily pay for cloud storage on Dropbox and iCloud to avoid anti-privacy companies like Google, many people aren't willing to pay and will simply go with whatever is free. Google also happens to be very fast and robust and is best-in-class with services, which for many people makes it an obvious choice. Apple can't just rely on being pro-privacy with an average cloud offering, despite that fact that I personally believe that is very important. They also need to be the best services provider—or at least close enough to best that the privacy benefit negates any frills competing platforms may offer. They need to get basic things right. The fact that iMessages and Mail doesn't always sync the number of messages or read status across various products made by the same company is just one small but important example. They need to get the basics right and build from there. They need to get the software right and the underlying structure. They need to start putting their billions to work and buy up talent in that area. I hope they are doing that in addition to throwing money at the server problem.
Rating: 6 Votes
15 months ago

are you aware its only .99 a month for 20 Gigs

Google has 15GB for free, 100GB for $1.99, and unlimited photo + video storage.
Rating: 6 Votes
15 months ago
it would be totally cool if i could have Apple as an ISP and wireless provider .... Pipe Dreams ;-)
Rating: 5 Votes
15 months ago

I just wish they would catch up with Google and offer more storage for free. 5 free gigabytes is not all that useful. My free iCloud storage has been full for years already.


Like Tim said, if something is free, it's generally because your data is being sold.

I'd rather pay for a service and know it's secure, than get something for free and know I'm being ripped off.

But each to their own.
Rating: 4 Votes

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