Apple's next iPhone expected to gain improved camera, lose the headphone jack.
Apple Surpasses Google to Reclaim Title of World's Most Valuable Brand
Apple was named the most valuable global brand in market research firm Millward Brown's tenth annual BrandZ brand value report [PDF], seeing a 67% rise in brand value to $246.9 billion. The Cupertino-based company surpassed Google, which ranked first in the 2014 report, to reclaim the top ranking in the study for the fourth time in the past five years. See BrandZ's annual reports in 2011, 2012 and 2013 for reference.
The top ten most valuable global brands in the report is made up almost entirely of technology and telecom companies, with Microsoft, IBM, Visa, AT&T, Verizon, Coca-Cola, McDonald's and Marlboro rounding off the top ten after Apple and Google. Other notable technology companies on the list include Facebook (12th), Amazon (14th), HP (39th), Oracle (44th), Samsung (45th) and Twitter (92nd).
Millward Brown explains that its brand valuation methodology is based on three million consumers and more than 100,000 different brands in over 50 markets, with brand appeal measured against actual sales performance. The overall brand value of BrandZ's index saw a 14% year-over-year increase and 126% growth over the past decade.
"With a 67 percent rise in Brand Value to $247 billion, Apple returned to number one in the BrandZ™ Top 100 Most Valuable Global Brands ranking. Success of the iPhone 6 and the related excitement surrounding the Apple brand drove the increase. Apple also led in the rate of brand value growth over 10 years – 1,446 percent."
The top ten most valuable global brands in the report is made up almost entirely of technology and telecom companies, with Microsoft, IBM, Visa, AT&T, Verizon, Coca-Cola, McDonald's and Marlboro rounding off the top ten after Apple and Google. Other notable technology companies on the list include Facebook (12th), Amazon (14th), HP (39th), Oracle (44th), Samsung (45th) and Twitter (92nd).
Millward Brown explains that its brand valuation methodology is based on three million consumers and more than 100,000 different brands in over 50 markets, with brand appeal measured against actual sales performance. The overall brand value of BrandZ's index saw a 14% year-over-year increase and 126% growth over the past decade.
[ 98 comments ]
Top Rated Comments
(View all)
16 months ago
That is nothing new
Google is always announcing "interesting" projects. Just none of them are worth much of late. Think back to Google Maps and Gmail for their last really interesting projects.
I expect this continue to flip back and forth for a bit. Google has just announced and is working on some interesting projects, so I expect this to flip back and forth a few times.
Regardless, nice to see these companies with huge offerings surpass a company that essentially sells only sugar water.
Google is always announcing "interesting" projects. Just none of them are worth much of late. Think back to Google Maps and Gmail for their last really interesting projects.
16 months ago
and alcohol. It should be banned immediately and made highly illegal.
Errrrrr....
No.
16 months ago
sad that tobacco is still in the top 10
No sadder than crappy fatty foods and teeth-rotting drinks being in the top 10. :)
16 months ago
This list obviously has an American bias, I don't say that because of Apple and Google and the like. It's AT&T and Verizon which have me scratching my head. They don't exist outside the United States. Being in the top ten of a world's most valuable brand list makes no sense, and makes it hard to take seriously at all.
16 months ago
sad that tobacco is still in the top 10
We live in a society that made Kim Kardashian and Honey Boo Boo celebrities, and buys Big Gulps. You're surprised?
16 months ago
A 67% jump in one unremarkable year has me questioning the methodology of this.
I wonder if this chart more represents the clients this particular firm wants to court.
I wonder if this chart more represents the clients this particular firm wants to court.
16 months ago
AT&T and Verizon are global giants
No they're not. Their relevancy drops dramatically outside the US.[ Read All Comments ]
For this week's giveaway, we've teamed up with well-known storage and memory company Lexar to offer MacRumors readers a chance to win a bundle that includes Lexar's Lightning-based...
Sonos is a well-regarded brand known for creating some of the best multi-room home speaker setups, and in late 2015, the company debuted its latest product, a second-generation Play:5. The original...
Apple has recently added Australian streaming service Stan to the universal search function on the fourth-generation Apple TV, marking the first third-party service outside of the U.S. beyond Netflix...
Apple chairman Arthur D. Levinson and general counsel Bruce Sewell recently sold approximately $7.6 million and $2.5 million worth of company shares respectively, according to SEC documents...
Apple might be looking to further expand its presence in Seattle, Washington following its acquisition of Seattle-based machine learning and artificial intelligence startup Turi. The news comes from...
Crashes, and subsequent fatalities, of small private planes have "fallen to the lowest levels in decades" thanks to mobile devices that give pilots "much better weather information"...
Following months of being repeatedly blocked by independent planning body An Bord Pleanála, Apple has finally been granted the go-ahead to build its massive data center in Galway County, Ireland (via...
T-Mobile has announced that qualifying Simple Choice postpaid customers will automatically receive free unlimited data at up to 4G LTE speeds throughout Brazil until September 18, enabling visitors...
