BrandZ

By MacRumors Staff

BrandZ Articles

Amazon Surpasses Apple and Google to Become World's Most Valuable Brand

Tuesday June 11, 2019 4:25 am PDT by
Apple surpassed Google but Amazon usurped both tech giants to become the world's most valuable brand in market research firm Kantar's annual BrandZ brand value report. According to the BrandZ Top 100 Most Valuable Global Brand ranking 2019 [PDF], the ecommerce giant saw its brand value rise to $315.5 billion, beating second-placed Apple's $309.5 billion evaluation and Google's $309 billion...

Apple Surpasses Google to Reclaim Title of World's Most Valuable Brand

Wednesday May 27, 2015 5:00 am PDT by
Apple was named the most valuable global brand in market research firm Millward Brown's tenth annual BrandZ brand value report [PDF], seeing a 67% rise in brand value to $246.9 billion. The Cupertino-based company surpassed Google, which ranked first in the 2014 report, to reclaim the top ranking in the study for the fourth time in the past five years. See BrandZ's annual reports in 2011, 2012...