Google has usurped Apple as the world's most valuable brand in Millward Brown's annual BrandZ study of global brands (via The Telegraph). This comes after the survey had named Apple the top brand for the past three years.
The study saw Apple's brand value decline 20%, from $185 billion to $147 billion, while Google saw a 40% increase, from $113 billion to $158 billion. Samsung also grew, going from the 30th most valuable brand to the 29th with a 21% jump, growing from $21 billion to $25 billion.
The big question for Apple, according to Millward Brown, is whether Apple is still redefining technology:
Google has knocked Apple off its perch after three years at the top. Apple is performing well but is it still redefining technology for consumers?
Overall, Brown noted that the study, which has four technology brands in the top five, reiterates how integral technology is to the lives of people.
Among other technology brands, Microsoft jumped into the top five with a 20% increase, going from $69 billion to $90 billion, while IBM stayed put at number three with a 4% decrease. The largest increase in technology came from Facebook, who jumped 10 places to 21 with a 68% increase, going from $21 billion to $35 billion.
While "brand value" studies can be difficult to compare, because of the use of differing methodologies used by those who gather the data can lead to much different results, they can be a good look at marketing and branding trends.
Top Rated Comments
"Google Beats Out Apple"
Please tell me that wasn't on purpose and misleading when all they have posted in the past few day is about Apple buying Beats.
"Google beats out Apple"
That's the way to go, for me at least.
Plus, IBM on third place when their core business is to companies and not people, I don't think that's accurate.
Totally, the McSlate will be huge.
I guess it depends on where you live. I'm in NYC and see it pretty much daily.
Really? You had an "urge" to cause harm to someone because they purchased Google Glass? Really?
While you're at it, look up run-on sentence.