Google has usurped Apple as the world's most valuable brand in Millward Brown's annual BrandZ study of global brands (via The Telegraph). This comes after the survey had named Apple the top brand for the past three years.
The study saw Apple's brand value decline 20%, from $185 billion to $147 billion, while Google saw a 40% increase, from $113 billion to $158 billion. Samsung also grew, going from the 30th most valuable brand to the 29th with a 21% jump, growing from $21 billion to $25 billion.
The big question for Apple, according to Millward Brown, is whether Apple is still redefining technology:
Among other technology brands, Microsoft jumped into the top five with a 20% increase, going from $69 billion to $90 billion, while IBM stayed put at number three with a 4% decrease. The largest increase in technology came from Facebook, who jumped 10 places to 21 with a 68% increase, going from $21 billion to $35 billion.
While "brand value" studies can be difficult to compare, because of the use of differing methodologies used by those who gather the data can lead to much different results, they can be a good look at marketing and branding trends.
The study saw Apple's brand value decline 20%, from $185 billion to $147 billion, while Google saw a 40% increase, from $113 billion to $158 billion. Samsung also grew, going from the 30th most valuable brand to the 29th with a 21% jump, growing from $21 billion to $25 billion.
The big question for Apple, according to Millward Brown, is whether Apple is still redefining technology:
Google has knocked Apple off its perch after three years at the top. Apple is performing well but is it still redefining technology for consumers?Overall, Brown noted that the study, which has four technology brands in the top five, reiterates how integral technology is to the lives of people.
Among other technology brands, Microsoft jumped into the top five with a 20% increase, going from $69 billion to $90 billion, while IBM stayed put at number three with a 4% decrease. The largest increase in technology came from Facebook, who jumped 10 places to 21 with a 68% increase, going from $21 billion to $35 billion.
While "brand value" studies can be difficult to compare, because of the use of differing methodologies used by those who gather the data can lead to much different results, they can be a good look at marketing and branding trends.
126 comments
Apple today seeded the third beta of an upcoming iOS 12.3 update to developers, two weeks after releasing the second beta and a month after the launch of iOS 12.2, an update that introduced Apple...
The Wall Street Journal reports that Samsung has delayed its launch of the Galaxy Fold until "at least next month" after multiple review units experienced sudden display failures while being...
iOS 13 will enable developers to integrate Siri into their apps for several new use cases, including media playback, search, voice calling, event ticketing, message attachments, flights, train trips,...
Today is Earth Day, an annual event celebrated around the world that brings attention to various environmental causes. Apple is taking part in the event in a variety of ways, from green Apple logos...
Sony today announced that some of its upcoming smart TVs will support AirPlay 2 and HomeKit in summer 2019, including its A9G series of 4K OLED TVs, Z9G series of 8K LED TVs, and X950G series of 4K...
2020 iPhones will support 5G networks, with chipmaker Qualcomm likely to be one of two 5G modem suppliers for the devices after settling its high-profile legal battle with Apple last week, according...
American department store JCPenney has quietly removed support for Apple Pay from its retail stores, it has emerged.
The withdrawal of support for Apple's digital payment system was...
SlashLeaks posts an image that is alleged to be iPhone XI and XI Max molds for 3rd party case production.
These physical molds are presumably produced by case manufacturers based on leaked...
