Millward Brown

By MacRumors Staff

Millward Brown Articles

Apple Surpasses Google to Reclaim Title of World's Most Valuable Brand

Wednesday May 27, 2015 5:00 am PDT by
Apple was named the most valuable global brand in market research firm Millward Brown's tenth annual BrandZ brand value report [PDF], seeing a 67% rise in brand value to $246.9 billion. The Cupertino-based company surpassed Google, which ranked first in the 2014 report, to reclaim the top ranking in the study for the fourth time in the past five years. See BrandZ's annual reports in 2011, 2012...