Apple's annual developer conference in San Francisco.
Apple Launches Apple TV Channel for 2014 London iTunes Festival
Ahead of the event, the channel allows you to browse information on the history of the festival, details on the Roadhouse, and the performance schedule for next month. When the festival begins, Apple TV owners can watch HD streams of both live and archived performances.
Apple recently filled its performance calendar adding well-known musicians such as Mary J. Blige and Tony Bennett to the festival lineup. These performers will join previously announced acts such as Maroon 5, Pharrell Williams and Lenny Kravitz. Tickets for the concert are available for free via a lottery system and through local radio station promotions.
Apple's iTunes Festival iOS app is also showing as having an update available to support the upcoming concert series, but many users are reporting errors when trying to update their apps.