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WebMD Launches 'Healthy Target' Biometric Data Collection Service

WebMD today announced Healthy Target, a service that collects biometric data from activity trackers, wireless scales and other health monitoring devices and uses this information to deliver tips on healthy living. The release comes as a number of companies, including Apple, are looking at ways to integrate health and fitness tracking from a variety of sensors and devices to give consumers an overall look at their health profiles.

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Healthy Target will be integrated into WebMD's mobile app [Direct Link], allowing iPhone owners to aggregate all their health and fitness data into one application. Users will then receive health recommendations and fitness insights using WebMD's physician-reviewed content.
"Consumers will appreciate the ease of incorporating their biometric data into our Healthy Target program and the health insights and recommendations offered to help them sustain a healthier life," said David Ziegler, Director of Product Management for WebMD. "With more than 40%[1] of consumers using mobile devices to access health information, the time is right for a mobile app that can help translate data into life-improving insights."
Besides pulling in step information from the iPhone 5s' M7 coprocessor, Healthy Target also connects to devices from Entra, Fitbit, UP by Jawbone and Withings, with additional manufacturers expected to be announced in the coming weeks and months. According to Re/Code, the service uses the FDA-approved, secure online health repository 2net Platform from Qualcomm to sync this health data.

Healthy Target is one of several recent new health app initiatives including HealthKit from Apple, Samsung's S.A.M.I, and the rumored Google Fit, which may be unveiled at Google's I/O developer conference later this month.

Earlier this month, Apple briefly introduced its new HealthKit platform and associated Health app. Using HealthKit APIs, device manufacturers and app developers can share health and fitness data with Apple's Health app, which will debut with iOS 8. Apple's rumored iWatch product also is expected to be a primary focus of this health and fitness-related platform.

The updated WebMD mobile app with Healthy Target [Direct Link] is available today in the iOS App Store.

Top Rated Comments

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11 weeks ago
Those iPhone 4 images....
Rating: 11 Votes
11 weeks ago

I just want to know how it's gonna know I snuck a Dorito when I'm supposed to be eating healthier... :)


They can use TouchID to scan for cheese dust on your fingers when you log into your iPhone. It's so sensitive, it can even tell the difference between Cheetos and Doritos.
Rating: 5 Votes
11 weeks ago
I give it a year before some developer gets around to aggregating all the aggregation apps.
Rating: 3 Votes
11 weeks ago
app then sends info to your supermarket... you go shopping... as you pick up items your iPhone tuts and says "really...isnt your bum big enough"...further on..."warning warning heart attack imminent...put the cheese down and step away from the counter"

all the while other shoppers laugh at you :D
Rating: 3 Votes
11 weeks ago
I just want to know how it's gonna know I snuck a Dorito when I'm supposed to be eating healthier... :)
Rating: 2 Votes
11 weeks ago
I worked at a big BCBS that went with WebMD for its members and then worked for another company that had it as part of its "wellness" program. It entailed called from coaches to make sure that I was following the corporate compliance guidelines.

No information simply adherence. I would never give WebMD ANY information that you wouldn't want employers and others to have. HIPPA be damned.
Rating: 2 Votes
11 weeks ago

More data collection, more data trading, more privacy issues.


You're not that important.
Rating: 2 Votes
11 weeks ago
Insurance companies would pay $$$!! for all this personal health data.
Rating: 2 Votes
11 weeks ago
More data collection, more data trading, more privacy issues.
Rating: 2 Votes
11 weeks ago

I worked at a big BCBS that went with WebMD for its members and then worked for another company that had it as part of its "wellness" program. It entailed called from coaches to make sure that I was following the corporate compliance guidelines.

No information simply adherence. I would never give WebMD ANY information that you wouldn't want employers and others to have. HIPPA be damned.


Good to know, thanks.

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Insurance companies would pay $$$!! for all this personal health data.


That should be most people's fear. Some what from Apple, but mostly I'll fear Google selling out our health info to any and all insurance and health companies.
Rating: 1 Votes

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