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Apple Highlights Video Detailing Environmental Friendliness of Campus 2 Project

As part of the "Better" environmental campaign that was initially unveiled this morning, Apple has posted a video of its Apple Campus 2 project, displaying a series of renderings of the building along with some details on the site from campus designer Norman Foster.

Foster speaks on Jobs' inspiration for the campus, noting his love of both Stanford and the area that he grew up in. "The idea is to bring California back to Cupertino," said Apple's senior arborist David Muffly, who is in charge of the flora that will be added to Apple's campus.


Along with the video, Apple outlines its plans to make its second campus more environmentally friendly. The site will be "the most energy-efficient building of its kind," powered by 100 percent renewable energy sources, including a massive solar energy installation.

The company also plans to have huge amounts of open space, which will be accompanied by both fruit and shade trees, and commute alternatives will see 15,000 Cupertino employees using biofuel buses, public transit, bikes, and more instead of cars.

applecampus
The building itself is just part of the story. Just under 80 percent of the site will be open space, populated by more than 7000 trees — including more than 6000 newly planted shade and fruit trees. Drought-tolerant plants will be used throughout the landscape to minimize water use.
While the Apple Campus 2 video shared by Apple was initially unveiled in October during a session with the City of Cupertino, this is the first time Apple has released the video in high quality to the public. Apple is hoping to complete its second campus by 2016.

Top Rated Comments

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8 months ago

Yawn.

It's not that I don't care about the environment. I do.

It's that most of this stuff makes no real difference, nor will it ever. I hate that Greenpeace and other groups use the force of public perception to get companies to do stuff like this instead of spending their time innovating and doing things that, through technological change, protect the environment.


I wonder how the world would be if everyone thought this way?
Rating: 24 Votes
8 months ago

Yawn.

It's not that I don't care about the environment. I do.

It's that most of this stuff makes no real difference, nor will it ever. I hate that Greenpeace and other groups use the force of public perception to get companies to do stuff like this instead of spending their time innovating and doing things that, through technological change, protect the environment.


I think it very much does matter. As Apple sets a new standard in being a role model of how we should use our environment, and thereby Apple sends that message along with their products that reach so many people around the world. This world desperately needs to be re-educated, and Apple sets the tone on how to do so, starting with the care of your environment.

You should yawn on Samsung's blog site. If you don't get the message Apple sends you, you're not worthy of their products ;)

:apple:
Rating: 16 Votes
8 months ago


You should yawn on Samsung's blog site. If you don't get the message Apple sends you, you're not worthy of their products ;)

:apple:


And there we have it.

Are some Apple users so insecure that they have to mention Samsung at every opportunity?
Rating: 12 Votes
8 months ago
Yawn.

It's not that I don't care about the environment. I do.

It's that most of this stuff makes no real difference, nor will it ever. I hate that Greenpeace and other groups use the force of public perception to get companies to do stuff like this instead of spending their time innovating and doing things that, through technological change, protect the environment.
Rating: 11 Votes
8 months ago
Nice! Now can we get FaceTime fixed?
Rating: 9 Votes
8 months ago

I wonder how the world would be if everyone thought this way?


Do you disagree with his premise?

Example: Apple is estimated to have spent $5 Billion on campus 2.

Common sense dictates that if this money was spent on researching more energy efficient assembly techniques, or sourcing more renewable materials, or developing more power-conscious devices it would have a better net impact on our environment than building a $5Billion building with a few bikes and "drought-resistant plants" would.
Rating: 8 Votes
8 months ago

...If you don't get the message Apple sends you, you're not worthy of their products ;)

:apple:


^^ That is so sad I am darn near at a loss for words. RDF in full effect. The way it works in the real world where most of us live is we decide if products are worthy of our dollars. Apple sells tech gadgets. They don't give them away to the worthy (what does that even mean... worthy:confused:).

You don't have to be worthy to walk into Walmart or Radio Shack to buy an iPhone. You just need cash.
Rating: 7 Votes
8 months ago
I really like the Steve Jobs commentary at the start and the end.
Rating: 6 Votes
8 months ago

Do you disagree with his premise?

Example: Apple is estimated to have spent $5 Billion on campus 2.

Common sense dictates that if this money was spent on researching more energy efficient assembly techniques, or sourcing more renewable materials, or developing more power-conscious devices it would have a better net impact on our environment than building a $5Billion building with a few bikes and "drought-resistant plants" would.


And you're assuming Apple isn't doing any of these things? In the other video posted today Apple actually addresses those exact things you just mentioned. Apple has nearly 200 billion dollars. 5 billion doesn't prevent them from the other pursuits. I think Apple has proven themselves to be looking through the entire issue thoroughly, and not just building a fancy campus. Apples devices are obviously the most power-efficient products in their class, with much smaller batteries and battery chemistry/designs that allows them longer total life cycles, more conscious packaging, more conscious assembly methods/materials (as addressed in the other video), more conscious data centers, etc.

It's not a one or the other situation. Apple is trying to show they're pursuing it all, and they're leading the industry (and most other corporations) by a large margin.
Rating: 6 Votes
8 months ago

that's all well and good but this needs addressing too

http://sharepowered.com/see-the-human-cost-of-your-iphone-and-it-will-shock-you/


I took the time to watch that video because I felt, as a consumer, I should. However, I also know that Apple put a lot of effort into ensuring their suppliers such as Foxconn use legal, safe labour. Apple as a brand put a lot more effort into ensuring this than a lot of other massive names. Nike to name just one, who definitely use child workers and have awful working conditions.
Rating: 6 Votes

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