iOS in the Car Development Plagued by Organizational Issues
The disconnect is attributed primarily to overarching organizational issues that are said to place pressure on non-hardware products that do not fit within existing teams.According to Lessin, the team working on iOS in the Car was forced to "lobby hard" for stage time during the Worldwide Developers Conference where the product was first demonstrated.
Even in the lead-up to iOS in the Car's high-profile unveiling at Apple's Worldwide Developers Conference last June, executives were reportedly still unsure about the product's future.
Since that time, iOS in the Car has been listed as an iOS 7 feature "Coming Soon" on Apple's website with no update on its availability. The feature is intended to provide enhanced iOS integration in automobiles, offering an iOS-style interface on the car’s touchscreen dash that allows users to make phone calls, access Maps, control music, and more.
Recently, developer Steven Troughton-Smith released both screenshots and a video of iOS in the Car in action, as the software is partially built into iOS 7.0.3 but unaccessible by default.
The iOS in the Car content shared by Troughton-Smith appears to confirm some of Apple's struggles with the software. While one design is depicted in the video, Troughton-Smith's screenshots and commentary on Twitter indicate that iOS in the Car has undergone a redesign from its early depiction on Apple's website and at least one other redesign in iOS 7.1, which is currently available for developers.
Apple CEO Tim Cook has said that iOS in the Car is a "key focus" for Apple and the company believes that "having something in the automobile is very important," but it remains unclear when iOS in the Car might make its official debut.
While many car makers have expressed interest in including iOS in the Car in their 2014 models, cars with the feature have yet to materialize. Thus far, in-car integration with Apple devices remains largely limited to Siri Eyes Free and Honda's HondaLink, which falls well short of full iOS in the Car functionality.