Apple retailers frequently discount iPhones, Macs and iPads for Black Friday.
Apple 'Unclear' on Whether Retina iPad Mini Supplies Will Meet Demand
According to Cook, while Apple is aware of how many Retina iPad minis the company can produce, it is unclear how much demand will exist for the tablet. As noted by Apple during the Retina mini's second-generation introduction, a Retina display has been one of the most requested features for the tablet.
Multiple sources have suggested that the Retina iPad mini will be in short supply throughout 2013, which has been all but confirmed by Apple's nebulous November release date. According to a report from last week, following its November debut, Retina iPad mini supplies could be "ridiculously tight" until 2014. Cook did not offer any further information on a prospective launch date.
While supplies of the Retina iPad mini will be constrained, supplies of the iPad Air are expected to be more plentiful. When the iPad Air goes on sale on November 1, the company is expected to offer same day in-store pickup for orders. On account of high quantities of the iPad Air, Cook was positive about overall iPad sales during the quarter, stating "I think it's going to be an iPad Christmas."
Cook also confirmed that Apple has had a significant backlog on iPhone 5s supplies, but is working to build up stock each week. He remains confident that Apple will be able to continue to build up its iPhone 5s supplies as it launches in additional countries around the world in the coming weeks. Currently, iPhone 5s shipping times in the United States and multiple other countries remain at 2 to 3 weeks.