Tim Cook Sends Email Highlighting iPhone 5s, iPhone 5c and iOS 7 to Employees

After announcing the new iPhone 5s and iPhone 5c this morning, Tim Cook sent an email about the new products to Apple employees, reports 9to5Mac.

The email focuses primarily on the new features coming with iOS 7, and details some of the components of the iPhone 5s and the iPhone 5c. iOS 7 has been engineered with "deep integration" for both of Apple's upcoming phones.

iphone_5s_5c

Team:

Today is an important day for Apple. Many of you and your coworkers have been hard at work developing the new iPhone 5s and iPhone 5c, which are the result of incredible collaboration between hardware and software which only Apple can deliver. In the weeks and months to come, especially as we approach the holidays, our Retail teams will help millions of customers experience these amazing products for the first time. We are also thrilled to be launching iOS 7 next Wednesday.

In addition to the stunning new user interface you saw previewed at WWDC, iOS 7 has been engineered with deep integration with both iPhone 5s and 5c including advanced 64-bit technologies in iPhone 5s. iOS 7 will ship with iTunes Radio, our free Internet radio service, and we are making our mobile iLife and iWork apps available as free downloads for anyone who buys a new iOS device so they can do amazing things with their photos, videos, documents, spreadsheets and presentations.

We made these announcements in Town Hall here in Cupertino this morning. It is a small venue which limits our ability to show the keynote live across campus and to other locations as we like to do. The event is now available to stream on apple.com, so I hope you will take time to watch it. We've also posted a Q&A with Greg Joswiak on AppleWeb about the new products and the work behind them. I hope you are as excited about the new iPhone lineup as I am. Our teams do an incredible job taking complex, cutting-edge technology and making it simple for our customers. That's something everyone at Apple can be proud of.

Cook's email clarifies that iWork and iLife will be free only with newly purchased devices and encourages Apple employees to watch the event stream on Apple.com. Cook also notes that the company has posted an internal Q&A with Apple VP of iPod, iPhone, and iOS Worldwide Marketing Greg Joswiak, which includes information about the new products and the manufacturing behind them.

Apple's iPhone 5s and iPhone 5c will be released on September 20, with pre-orders beginning on September 13 for the 5c. iOS 7 is set to be released on September 18.

Update: 9to5Mac posted a copy of the Q&A session with Greg Joswiak, which focuses on innovation at Apple and the features found in Apple's newest iPhones.

Related Forum: iPhone

Popular Stories

apple watch ultra 2 new black

Apple Watch Ultra 3 Finally Coming After Two-Year Hiatus

Tuesday June 24, 2025 3:40 am PDT by
Apple will finally deliver the Apple Watch Ultra 3 sometime this year, according to analyst Jeff Pu of GF Securities Hong Kong (via @jukanlosreve). The analyst expects both the Apple Watch Series 11 and Apple Watch Ultra 3 to arrive this year (likely alongside the new iPhone 17 lineup, if previous launches are anything to go by), according to his latest product roadmap shared with...
Apple CarPlay Ultra cluster Now Playing

These Apple CarPlay Ultra Partners Now Say They Won't Support It

Wednesday June 25, 2025 5:03 am PDT by
Apple is facing mounting resistance from automakers over CarPlay Ultra, the next-generation version of its CarPlay software system for vehicles that was announced last month. A new (paywalled) Financial Times report claims several major brands are walking back their earlier commitments to support the upgraded dashboard software. German luxury manufacturers Mercedes-Benz and Audi have both...
Chase Sapphire Reserve Apple Perk Feature

Chase Sapphire Reserve Card Introduces New Perk for Apple Customers

Wednesday June 25, 2025 2:08 pm PDT by
Chase this week announced a series of new perks for its premium Sapphire Reserve credit card, and one of them is for a pair of Apple services. Specifically, the credit card now offers complimentary annual subscriptions to Apple TV+ and Apple Music, a value of up to $250 per year. If you are already paying for Apple TV+ and/or Apple Music directly through Apple, those subscriptions will...
foldable iphone mockup

Foldable iPhone Leak Reveals New Camera Details

Thursday June 26, 2025 3:01 am PDT by
A new rumor today surfaced about Apple's book-style foldable iPhone, set to be released next year, and this time it's about the cameras. Mockup of foldable iPhone in its unfolded state (Image: Digital Chat Station) In a previous report, industry analyst Ming-Chi Kuo said he expects the foldable iPhone (or "iPhone Fold" for short) to include a dual-lens rear camera, but Kuo provided no other...
iPhone 18 Punch Hole Feature

Here's What Next Year's iPhone 18 Pro Display Could Look Like

Wednesday June 25, 2025 12:07 am PDT by
If you've been following iPhone 18 Pro reports recently, you'll know that there are two competing rumors from usually reliable sources about how Apple plans to integrate Face ID into the display, and both of them likely affect the fate of the Dynamic Island – and in turn the overall look of the display itself. Last month, The Information's Wayne Ma said that the iPhone 18 Pro and iPhone 18...
iPhone 17 Pro Blue Feature Tighter Crop

iPhone 17 Pro Launching in a Few Months With These 12 New Features

Thursday June 26, 2025 2:00 am PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are around three months away, and there are plenty of rumors about the devices. Apple is expected to launch the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max in September this year. Below, we recap key changes rumored for the iPhone 17 Pro models:Aluminum frame: iPhone 17 Pro models are rumored to have an...
HomePod 2 and Mini feature 2

iOS 26 Brings New Functionality to HomePod

Wednesday June 25, 2025 9:27 am PDT by
With the launch of iOS 26 and HomePod Software 26, Apple is adding support for Crossfade, an Apple Music feature that improves transitions between songs. Beta testers who have the second HomePod Software 26 and iOS 26 betas now have an option to enable Crossfade. The toggle is a little bit hidden, but it can be found by opening up the Home app, going to Settings, tapping on a person's name,...
iPadOS 26 Apple Newsroom

iPadOS 26 Adds These Four Apple Apps to Your iPad

Wednesday June 25, 2025 12:24 pm PDT by
The upcoming iPadOS 26 update adds four pre-installed Apple apps to all compatible iPad models: Phone, Preview, Journal, and Games. Below, we provide an overview of each of these apps. iPadOS 26 is currently available as a developer beta, and the update will likely be released to the general public in September. Phone Apple has expanded the Phone app to the iPad, complete with new...

Top Rated Comments

KylePowers Avatar
154 months ago
aka the hugest scam
"You keep using that word, I do not think it means what you think it means"
Score: 21 Votes (Like | Disagree)
Macomatic Avatar
154 months ago
Apple is adrift

What a huge disappointment today's launch was. SJ must be spinning in his grave about how far mighty Apple has fallen.

What would have stunned the market and made customers happy would have been a new iPhone with a 4.7" IGZO screen. Instead we got the same screen wrapped in crayola colored plastic. The door is wide open now for the competition to be the first to launch IGZO because it will be a year before the iPhone 6 comes out. And Apple will be playing catch up instead of leading.

Apple also needs to replace iTunes with something better for moving files into and out of the iPhone. I know people who moved to Android because they were frustrated with iTunes. With Samsung, for instance, you can put files on an SD card and drop it into the phone.

Elvis Costello should have played "Less Than Zero" as this year's Apple theme song.
Score: 19 Votes (Like | Disagree)
Born Again Avatar
154 months ago
Any bros in here getting the gold?

And do you lift?
Score: 15 Votes (Like | Disagree)
Mazeman Avatar
154 months ago
Why is it that when Cook says "incredible" I no longer believe it.

With Jobs, it meant something. With Cook, it seems insincere.
Score: 14 Votes (Like | Disagree)
jvmxtra Avatar
154 months ago
I am having a hard time wrapping my head around the 5c's price.. seriously? ?? Does anyone understand this?
Score: 10 Votes (Like | Disagree)
SpectatorHere Avatar
154 months ago
Some thoughts...

I think the "s" this year was going to be security, but then NSA news drip made that a no-go. I think the finger print sensor was going to be THE big deal, but probably bombed in focus group tests.

The move to colors is smart.

Keeping the same size and form factor is incredibly bad news--if entirely expected, as well. Apple is NOT ok and you can ask any teenager to confirm. The iPhone 5 has been a disaster for the company, despite what Apple is claiming publicly. Note the iPhone 5 release and go do a historic chart of Apple's stock price if you want some support for this claim. iPhone 5 is not solely to blame, but a bland and boring flagship product caused many people to lose their interest in Apple as a company. The 5s just confirms suspicions all the more. No edginess, no innovation, and fear of risk taking. Apple needed a bigger phone last year, and they desperately need one today.

iOS 7 looks like it's meant for teenage girls, so I'm not excited personally, but maybe the playful exuberance will hold some people's interest.

Over the last few years Apple has stopped giving a fark. They're run by super wealthy people who care more about securing a revenue stream than shipping an amazing product.
Score: 8 Votes (Like | Disagree)