Apple's Beats brand in April unveiled the Powerbeats Pro, a redesigned wire-free version of its popular fitness-oriented Powerbeats earbuds.
Apple Announces Colorful New iPhone 5c, Starting at $99 on Two-Year Contract
Apple today announced the new lower-priced iPhone 5c, replacing the iPhone 5 in Apple's phone lineup. The new device is available in five different colors -- green, yellow, blue, white, and pink -- in a polycarbonate design. The phone uses the same A6 processor and rear-facing camera as the iPhone 5. Apple posted a new product video, featuring Jony Ive, for the 5c.
The phone is made of what Apple calls a hard-coated polycarbonate, using a steel-reinforced interior that also serves as the antenna. The company also introduced a line of $29 cases that snap onto the back of iPhone 5c and come in pink, yellow, blue, green, white and black.
The iPhone 5c is available for preorder this Friday, September 13 for $99 in 16GB and 32GB for $199 with a two-year contract. It will go on sale Friday, September 20.
"iPhone 5c is everything iPhone 5 was and more, in an all-new design packed with great features," said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. "iPhone 5c is designed with a beautiful polycarbonate enclosure that looks and feels so solid in your hand."The new phone includes some upgraded parts as well, including an improved front-facing FaceTime camera and support for more LTE bands.
The phone is made of what Apple calls a hard-coated polycarbonate, using a steel-reinforced interior that also serves as the antenna. The company also introduced a line of $29 cases that snap onto the back of iPhone 5c and come in pink, yellow, blue, green, white and black.
The iPhone 5c is available for preorder this Friday, September 13 for $99 in 16GB and 32GB for $199 with a two-year contract. It will go on sale Friday, September 20.
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73 months ago
Apple failed here. The purpose of these phones should have been to make them cheap without a contract.
73 months ago
Low cost? To who, Apple? It is the same price as the traditional prior-generation iPhone.
73 months ago
5C is just a whole world of fail at that price.
It has launched at flagship handset price. It is also only £80 cheaper than the 5S here in the UK.
Anyone buying the 5C over the 5S is smoking crack
It has launched at flagship handset price. It is also only £80 cheaper than the 5S here in the UK.
Anyone buying the 5C over the 5S is smoking crack
73 months ago
So basically they replaced the beautiful iPhone 5 with a plastic iPhone 5C but kept the same price... Terrible. Would have been better for them to just keep the iPhone 5 in the lineup.
73 months ago
Why would anyone buy the 5C over the 5S? - It relies on hooking in myopic credit loving consumers to buy a new phone for a smaller upfront cost, but still being locked in on an expensive 2 year contract. If we assume $75 a month, the difference between the $99 5C and $199 5S, may seem 50% cheaper, but over the 2 years period the 5% saving seems rather small in perspective. Such is the way our economy works today.
Was really hoping to see something like the Nexus 4 pricing, where you can buy one for like $199 with no contract. I'm not sure why the 5C exists otherwise. I struggle to understand the rationale for Apple's chosen strategy - if they had gone for a low cost iPhone I think it could have really taken off in developing markets, but now I can't see it happening.
Was really hoping to see something like the Nexus 4 pricing, where you can buy one for like $199 with no contract. I'm not sure why the 5C exists otherwise. I struggle to understand the rationale for Apple's chosen strategy - if they had gone for a low cost iPhone I think it could have really taken off in developing markets, but now I can't see it happening.
73 months ago
Apple store is back up. $549/649 off contract. Unbelievable.
Wasn't the whole point of this thing to be a cheaper phone so they could compete in emerging markets (and start getting a little bit of their market share back)? Is that even cheaper at all compared to the previous generation?
Wasn't the whole point of this thing to be a cheaper phone so they could compete in emerging markets (and start getting a little bit of their market share back)? Is that even cheaper at all compared to the previous generation?
73 months ago
US$549 for 16 GB and $649 for 32 GB for unlocked and contract free. I've said this before but WHAT market are they targeting with the iPhone 5C that the 5S doesn't already cater to?
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