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Apple Filling Out its 'Ground Truth' Mapping Team with New Regional and Local Job Listings

As revealed in dozens of new job postings on its website, Apple is once again looking to improve its much-criticized Maps application by increasing the size of its team dedicated to verifying mapping data. The postings are for "ground truth" local experts and regional managers in a number of different locations around the world, including several in the United States, Brazil, Japan, the United Arab Emirates and Europe.

ground_truth_local_listings
The job descriptions for the "Local Expert" roles are as follows:
The Maps team is looking for people with a passion for mapping, great testing skills, and deep regional knowledge to help us build better and better maps. In this position, you will be responsible for the quality assessment of Apple Maps for your region, including both data and map services.  You will monitor changes to our maps, provide feedback on unique local map requirements, collect ground truth information, and evaluate competing products.
The roles call for someone with a bachelor's degree or equivalent, prior experience in quality assurance and a "detailed knowledge of the unique features of your local area, including preferred place names, prominent businesses, public services, seasonal events, driving routes, landmarks, and road names".

The positions are clearly intended to help Apple improve the quality of its mapping service, which since its release has been plagued with problems, including mislabeled towns and cities, inaccurate driving directions, as well as establishments (such as restaurants and bars) which had been closed for years.

MacRumors first noticed Apple specifically hiring a ground truth expert in Australia back in February, with the company moving to hire managers for the program in March. With this latest batch of job listings, Apple is clearly looking to fill out its team with a variety of regional and local positions.

Apple's Maps issues in iOS 6 prompted an open letter by Tim Cook on the company's home page and are rumored to be one of the reasons why Scott Forstall, Apple's previous Senior Vice President of iOS Software, was ousted from the company back in October 2012. The company has acknowledged that it is working hard to improve its mapping services, which are coming to OS X Mavericks later this year.

In just the past few weeks, Apple has been revealed to have acquired small mapping firms Locationary and HopStop as it seeks to improve its own services.

(Thanks, Georgij!)

Top Rated Comments

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10 months ago
Excellent attention to detail
QA experience
Familiarity with evaluating map quality
At least five years'[missing apostrophe] experience living in the region of interest
Detailed knowledge of the unique features of your local area, including preferred driving routes, landmarks, and road names
Strong written and spoken English skills
Rating: 7 Positives
10 months ago
Did they have to wait for a year before opening such positions?
Rating: 6 Positives
10 months ago

Excellent attention to detail
QA experience
Familiarity with evaluating map quality
At least five years'[missing apostrophe] experience living in the region of interest
Detailed knowledge of the unique features of your local area, including preferred driving routes, landmarks, and road names
Strong written and spoken English skills

"Five years *of* experience" sounds much better than apostrophe. Next candidate please... :)
Rating: 6 Positives
10 months ago

I love how one person per country is apparently enough.


Do you think companies post a different, separate ad for every position?

They don't. Multiple people will apply for the job, and they will hire as many of those applicants as they deem necessary. You don't need to post multiple ads to hire multiple people.
Rating: 5 Positives
10 months ago
I love how one person per country is apparently enough.
Rating: 5 Positives
10 months ago
A Ground Truth Expert on Berlin working in Munich? This can not end well. :eek:
Rating: 5 Positives
10 months ago

"Ground Truth," as if there is an equally true "Map Truth" that might be in conflict with it. A bit Orwellian, no?


It really does. Also sounds like something out of the movie Brazil. The Department of Ground Truth.
Rating: 4 Positives
10 months ago
How about just reading some of the reports users send through the app itself. I know I have sent a dozen myself about the same location and Apple still has not fixed it.
Rating: 3 Positives
10 months ago

Either's valid, but having neither 'of' nor an apostrophe is incorrect.

When do I start? :)


Explain to me how an apostrophe is appropriate here? Apostrophes are for contractions or to show possession, neither of which applies here.

This year's sales - Possessive
This year's especially hot - Contraction
I have five years experience - neither

Edit:I stand corrected

Apostrophes in Time (Temporal) Expressions
Apostrophes are used in time expressions such as 3 years' insurance (also called 'temporal expressions'). In a temporal expression, the apostrophe is positioned before the s for single units of time and after for multiple units of time.
Rating: 3 Positives
10 months ago
Apple hiring a bunch of former pizza delivery guys.

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Why not just hire some taxi drivers?


That too
Rating: 3 Positives

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