Apple's iAd Staff Preparing to Handle iRadio Advertising Duties

IadiradioApple's iAd engineers and sales personnel are preparing to handle new advertising duties to support Apple's new streaming music service nicknamed iRadio, Bloomberg reports. Apple hopes to launch the major new advertising-supported initiative next week at WWDC.

In an extensive report, citing 'people familiar with the changes', Bloomberg reports that the company has been negotiating with major advertising companies to line up exclusive launch advertisers, similar to when it launched iAd in 2010.

Apple intends to make its new radio service free to users and supported by advertising, similar to how Pandora’s mobile app works, people familiar with the plans said. The new service will be different from Apple’s iTunes in that the songs played won’t be limited to what a user has purchased, and listeners won’t own the songs they stream for free.

The shift in iAd’s focus to buttress the music service is being made by Eddy Cue, the senior vice president who oversees iTunes, App Store and iAd, as well as Todd Teresi, whom Apple hired last year from Adobe Systems Inc. to lead the company’s advertising business.

When iAd launched, it was envisioned mainly as a way to help developers earn money on the iOS platform. With the expansion to audio ads for iRadio, iAd is going into new territory for the company. As it stands, iAd revenue remains a drop in the bucket for the company.

Bloomberg says that Apple has enticed advertisers to iAd by mentioning the data it holds for targeting users, including purchased movies, music, apps, books and more.

The site also says the iRadio service will launch later this year alongside the public release of iOS 7, much the same way that iTunes Match was announced at WWDC but was released months later.

Top Rated Comments

AppleMark Avatar
141 months ago
Apple intends to make its new radio service free to users and supported by advertising

But that is why I do not listen to conventional commercial radio...
Score: 8 Votes (Like | Disagree)
captain kaos Avatar
141 months ago
"Bloomberg says that Apple has enticed advertisers to iAd by mentioning the data it holds for targeting users, including purchased movies, music, apps, books and more."

Selling your info to "target users" was always something i considered google did, and one reason i liked Apple. "At least they weren't selling your data to people".

Well, here we are.
Score: 5 Votes (Like | Disagree)
bbeagle Avatar
141 months ago
Out of curiosity, why is everyone excited about iRadio? I guess it better be vastly improved being that it's years behind other HQ music streaming options.

We have no clue what it is yet. We are hoping that it is better than existing solutions. If it is, I'll use iRadio, if not, I'll continue to use pandora, spotify, etc.

I have an open mind, do you?
Score: 5 Votes (Like | Disagree)
4TheLoveOfTech Avatar
141 months ago
We have no clue? It says what it is in this article. It's Pandora with Apple integration. You'll probably be able to use it right in the music app or iTunes on the Mac, which will be cool.

----------



It doesn't get rid of the stupid redirect links Google puts on their site. I don't care about being tracked as long as it doesn't do annoying things like spamming my history with a bunch of these redirect URLs that I can't send to my friends to use. Luckily, there's a Safari plugin and a Greasemonkey script that bypasses them.
You're right. Google is evil and wants all of your information and you have no choice even if you just say Google 3 times they put all kinds of tracking subliminal messages in your thoughts.

The secret is out and you discovered it.

Never say biggie smalls or Google 3 times in a row.

You will get capped and be tracked while it's happening.

It's true. I read it on the Internet thingy.

And this is a rumor site so, No. You don't know what iRadio or whatever name they choose will be until it's announced and even then don't believe it because FaceTime was going to be cross platform if you believed Steve Jobs.
Score: 3 Votes (Like | Disagree)
4TheLoveOfTech Avatar
141 months ago
That seems to be only for a computer browser. Not for any tablet of phone.

You can opt out of all Google tracking, regardless of what you hear on this site.
http://www.google.com/policies/technologies/ads/ (http://www.google.com/policies/technologies/ads/)

The mobile device has opt out for all tracking.

I don't use it. I'd rather have ads based on my interest and not random.
But it is my choice.
Score: 3 Votes (Like | Disagree)
4TheLoveOfTech Avatar
141 months ago
Google Opt Out

The really great thing about iAds, though, is that you can just go into your settings and turn all that off. Sure, you'll still be ads, but they won't be tracking you. Good luck getting Google to stop tracking you on anything, let alone a device they actually control!

Try again Einstein.

Google Opt Out

http://www.google.com/ads/preferences/html/opt-out.html (http://www.google.com/ads/preferences/html/opt-out.html)
Score: 3 Votes (Like | Disagree)

Popular Stories

iPhone 16 Camera Lozenge 2 Perspective Gray

Five Key Upgrades Coming to iPhone 16

Friday March 15, 2024 1:45 pm PDT by
The iPhone is Apple's top-selling product, and it gets an update every year. In 2024, we're expecting the iPhone 16 and iPhone 16 Pro lineup, with an arguably more interesting feature set than we got with the iPhone 15 and iPhone 15 Pro. Subscribe to the MacRumors YouTube channel for more videos. Capture Button All four iPhone 16 models are set to get a whole new button, which will be...
When To Expect New iPads Feature 1

Apple to Announce New iPads on March 26, Rumors Claim

Monday March 18, 2024 4:02 am PDT by
Apple is widely expected to release new iPad Air and OLED iPad Pro models in the next few weeks. According to new rumors coming out of Asia, the company will announce its new iPads on Tuesday, March 26. Chinese leaker Instant Digital on Weibo this morning 日发布%23">claimed that the date will see some sort of announcement from Apple related to new iPads, but stopped short of calling it an...
airpods 3 orange

Two New AirPods 4 Models Expected to Launch in September or October

Sunday March 17, 2024 7:56 am PDT by
Apple suppliers will begin production of two new fourth-generation AirPods models in May, according to Bloomberg's Mark Gurman. Based on this production timeframe, he expects the headphones to be released in September or October. Gurman expects both fourth-generation AirPods models to feature a new design with better fit, improved sound quality, and an updated charging case with a USB-C...
iphone se 4 modified flag edges

iPhone SE 4 Expected to Depreciate Heavily

Tuesday March 12, 2024 9:04 am PDT by
Resale value trends suggest the iPhone SE 4 may not hold its value as well as Apple's flagship models, according to SellCell. According to the report, Apple's iPhone SE models have historically depreciated much more rapidly than the company's more premium offerings. The third-generation iPhone SE, which launched in March 2022, experienced a significant drop in resale value, losing 42.6%...
M3 iPad Feature 3

New iPads Likely to Begin Shipping in April

Monday March 18, 2024 9:52 am PDT by
Apple's new iPad Pro models with OLED displays will likely begin shipping to customers in April, according to information shared today by Ross Young, CEO of display industry research firm Display Supply Chain Consultants. Bloomberg's Mark Gurman also said the new iPad Pro models might not ship until "deeper" into April in his Power On newsletter on Sunday:I've repeatedly said that new...
General iOS 17 Feature Orange Purple

iOS 17.4.1 Update for iPhone is Imminent

Monday March 18, 2024 5:27 am PDT by
iOS 17.4.1 and iPadOS 17.4.1 should be released within the next few days, with a build number of 21E235, according to a source with a proven track record. MacRumors previously reported that Apple was internally testing iOS 17.4.1. As a minor update for the iPhone, it will likely address software bugs and/or security vulnerabilities. It is unclear if the update will include any other changes. ...
Reasons to Not Upgrade to macOS Sonoma 14

macOS Sonoma 14.4: Reasons Not to Update

Monday March 18, 2024 9:36 am PDT by
Since Apple unveiled macOS Sonoma 14.4 on March 7, the transition to the latest software update has not been entirely smooth for everyone, and a number of issues have been reported by users that significantly impact their daily workflow. This article lists the most prominent challenges users have faced since updating to macOS Sonoma 14.4, and offers potential solutions where available. USB...