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Smart TV Adoption Growing Rapidly, Market Ripe for Apple iTV

According to a new report from media research firm TDG (via GigaOM) 14% of households with broadband internet owned an Apple TV, Roku box, or similar streaming platform during a study in 2012.

While that sounds like an impressive number, Smart TVs have been slowly taking over the connected TV market. 25% of households owned a smart TV that comes equipped with apps, such as those offered by manufacturers like Samsung and LG.

apple_tv_interface_2012
Smart TV adoption grew from 12% in 2011 to 25% in 2012, while connected set top box adoption grew just two percentage points year over year. While not all Smart TV owners use the "smart" capabilities, 69% of users surveyed connected their Smart TVs to the Internet, indicating that roughly two thirds of Smart TV owners take advantage of the TV's functionality.

With Smart TVs positioned as a rapidly growing market, it is unsurprising that rumors of an Apple-branded smart TV have abounded since 2011, when Walter Isaacson's famous biography revealed that Steve Jobs had an interest in revolutionizing the television industry.

The iTV, as it has been dubbed, is rumored to come equipped with app integration and Siri functionality. The latest rumors, which surfaced in March, suggested that Apple is currently working on an "Ultra HD" or "4K" television set with a resolution of 3840 x 2160.

Such a set could launch in late 2013 or early 2014, although a potential launch timeframe has been a moving target for Apple observers over the past several years as the company has apparently yet to make its TV work into a formal project.

Related roundup: Apple TV

Top Rated Comments

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17 months ago
Smart TV sales rose because every TV over a few hundred $ is a smart TV - whether you want it or not.

I don't know anybody who chose their last TV because it was 'smart' - or even care whether it is - but they have ended up with smart TVs anyway!
Rating: 33 Votes
17 months ago
I don't find recent TV sets all that smart

If anything, they're idiotically counter-intuitive
Rating: 25 Votes
17 months ago
Do the MacRumors editors intentionally keep incorrectly referring to it as 'iTV' to spark up a 10 page argument on why it will never be called that?

Here's the end result of the game: Some idiot with no clue says Apple will buy out ITV. This annoys anyone with half a brain living in the UK as its a stupendously stupid suggestion.


It will never, ever, ever, ever be called the 'iTV'. There's a reason that Apple renamed it to 'Apple TV' before it launched.
Rating: 17 Votes
17 months ago
How many times are we going to hear about this Apple iTV without a credible production date rumor?
Rating: 14 Votes
17 months ago
It won't be called iTV if they do. http://www.itv.com
Rating: 13 Votes
17 months ago
Wake me up when something happens. :rolleyes:
Rating: 12 Votes
17 months ago
Apple could have already revolutionised the TV industry a good few years ago if they actually worked on improving the Apple TV. TV market isn't going to be blown away by something thinner or lighter; IMHO it's more about the software, content and how everything 'works'.

They would have had a great opportunity to really do something if they opened it up for development. Could have even been part games console for all you know. It's probably a bit too late now :(
Rating: 10 Votes
17 months ago

Smart TV sales rose because every TV over a few hundred $ is a smart TV - whether you want it or not.

I don't know anybody who chose their last TV because it was 'smart' - or even care whether it is - but they have ended up with smart TVs anyway!


This, I don't know why this wasn't brought up in the article. Anyone buying a TV that's a few hundred bucks is going to get wifi and netflix/pandora integration. And no one cares because they just connect their xbox/wii/apple TV up to their TV and ignore all of the smart features anyway.
Rating: 9 Votes
17 months ago
- TV is not interactive. A slick new GUI isn't a reason to pay 2X the going rate for a TV.
- The TV business is ultra competitive (actually to a very unhealthy degree).
- And there are no special content deals available to Apple that aren't available to others. Expect to pay Apple the same or more for a similar service.
- There's no 4k content. Apple doesn't support Blu-ray and 4k movies are 20-100GB in size.

Apple is probably "working on" a TV. But they won't come out with one until something changes or until they can change something about the TV business.
Rating: 9 Votes
17 months ago
Just give me an AppleTV sized box that can drive a 4K display and has Hulu, Netflix, iTunes, and HBOGo with remote control via iPhone. That's all I need. I'll buy my own 4K display
Rating: 9 Votes

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