Apple Working on 4K 'Ultra HD' Television Set for Late 2013 or Early 2014 Launch?

Apple's rumored television set project has a long history of claims from various sources, and while the "iWatch" has taken on a more prominent place in the rumor mill in recent months, an Apple television continues to be on the radar of a number of industry watchers.

Digitimes now reports on word from unidentified supply chain sources that Apple is working on an "Ultra HD" or "4K" television set that would carry a resolution of 3840 x 2160. The report claims that Apple's Internet-connected television set will support voice and motion control and is targeted for launch late this year or, perhaps more likely, early next year.

The sources said that Apple and Foxconn Electronics have been in discussions for quite some time in terms of the TV's mass production schedule, but that Apple has been considering where panel supply for the TV will come from, as Ultra HD TV panel makers, most of whom are based in Taiwan, are expected to be producing at nearly full capacity in 2013 in order to meet demand from China-based TV vendors.

Additionally, other panel makers in Apple's supply chain that may have the ability to produce Ultra HD TV panels are expected to allocate most of their panel production to the company's iPhone, iPad and iPad mini products instead, as ultra-mobile devices are expected to be popular in the market during 2013, the sources noted.

apple_tv_interface_2012
Pricing is a major issue on the first Ultra HD televisions announced so far, with price tags generally starting around $20,000, although Westinghouse is planning to launch a line of "budget" Ultra UD televisions this year starting at $2500 for a 50-inch model. Additional equipment will, however, be needed to take full advantage of the 4K capabilities.

But unlike Sony and LG, Westinghouse’s models will be barebones displays with no on-board Smart TV features and no elaborate 4K up-conversion video processing technology.

Instead, [Westinghouse senior vice president of marketing Rey] Roque said, Westinghouse expects viewers to use the 4K video processing converters that come built into select Blu-ray Disc players, A/V receivers and other devices to handle that load. To present pictures from regular sources, the sets will have only simple 4K up-scaling circuitry and 120Hz refresh rates.

The most recent Apple television set rumor from a mainstream news source came last December when The Wall Street Journal reported that Apple and Foxconn have been testing prototypes, but a source noted that the effort was still in the early stages and wasn't yet a "formal project" for Apple.

Related Roundups: Apple TV, tvOS 14
Buyer's Guide: Apple TV (Don't Buy)

Top Rated Comments

AidenShaw Avatar
105 months ago
This bottles the mind

so does your post ;)

(see http://idioms.thefreedictionary.com/boggle+the+mind)
Score: 45 Votes (Like | Disagree)
komodrone Avatar
105 months ago
8k Retina iTV coming out 3 months later.
Retina iTV has twice the graphics performance and four times the pixels.
Siri and iCloud only available on Retina iTVs.
Retina iTV is completely redesigned and features a thinner 0.1 mm edge.
Retina iTV features Time-Travel, "Travel back to any point in time and watch the shows you missed, iCloud records all shows from every channel. Free yourself from managing storage on your DVR."
HBO Go now available for free for all Retina iTV owners.
Score: 42 Votes (Like | Disagree)
Oracle1729 Avatar
105 months ago
Considering Apple's entire contribution to content is to make things simple and easy at the expense of quality, I'm not sure what kind of content will be available for those TVs.

Apple's 1080p "HD" quality is a lower bitrate than the sound stream on a blue ray. And their HD looks like crap and sounds worse.

Why would anyone want to pay for more pixels for their poor quality content?

Much better to spend $2k on a high quality 1080p TV and blu-ray player and another $3k on a proper sound system than an Apple 4k screen with no decent content.
Score: 29 Votes (Like | Disagree)
AidenShaw Avatar
105 months ago
wait for it...

now THIS will be an "appleTV" worth buying. I haven't seen a 4K tv in person, but I bet it's amazing.

It won't be amazing if all you get is heavily compressed 1080p streams pixel-doubled to 4K.

Even 1080p BD movies pixel-doubled won't be amazing.

When 4K content is available on BD, then it will be amazing.
Score: 20 Votes (Like | Disagree)
mozumder Avatar
105 months ago
Ultra isn't going to work without a high-bandwidth distribution medium. BluRay isn't going to cut it, especially for live sports in 4k.

If Apple wants to do this, they have to invest in fiber all over the country, in competition with Verizon FIOS and Google Fiber. Apple can certainly afford it, and the first company to build the distribution system can take the vertical market and sell Ultra 4K tv's as well.
Score: 20 Votes (Like | Disagree)
sfrancis928 Avatar
105 months ago
At the distance I normally sit from my TV (about 10 ft.), 1280x720 is retina quality. 1920x1080 is retina from 6 ft. Just sayin.

IsThisRetina.com
Score: 18 Votes (Like | Disagree)

Top Stories

siir apple event april 20

Siri Reveals Apple Event Planned for Tuesday, April 20

Tuesday April 13, 2021 12:04 am PDT by
Siri has apparently prematurely revealed that Apple plans to hold an event on Tuesday, April 20, where the company is expected to reveal brand new iPad Pro models and possibly its long-awaited AirTags trackers. Subscribe to the MacRumors YouTube channel for more videos. Upon being asked "When is the next Apple Event," Siri is currently responding with, "The special event is on Tuesday, April...
apple event spring loaded

Apple's 'Spring Loaded' Event Officially Announced for Tuesday, April 20

Tuesday April 13, 2021 9:04 am PDT by
Following an overnight leak by Siri, Apple today officially announced that it will be holding a special "Spring Loaded" event on Tuesday, April 20 at 10:00 a.m. Pacific Time at the Steve Jobs Theater on the Apple Park campus in Cupertino, California. As with all of Apple's 2020 events, the April 2021 event will be a digital-only gathering with no members of the media invited to attend in...
Google maps feaure green

Google Maps App for iOS Finally Updated After Four Months

Monday April 12, 2021 10:03 am PDT by
Following the completed rollout of App Privacy labels for its App Store apps, Google today updated the Google Maps app for the first time in four months. Apple in December began requiring all new app submissions and app updates to include App Privacy labels, detailing the data that is collected by the app so consumers know what they're sharing. Google didn't begin implementing App Privacy ...
pixel watch prosser leak

Google Pixel Watch Allegedly Leaks with Circular Design, Rumored to Launch in October

Monday April 12, 2021 2:49 am PDT by
Renders of Google's first smartwatch, codenamed "Rohan," have been shared by Jon Prosser, showing that Google plans to adopt a circular design for its flagship wearable watch. Prosser shared the renders in an episode of his YouTube show "Front Page Tech," in which he claims they were made based on marketing material he had seen from a source within Google. The renders show that the Pixel...
apple event hashflag

Twitter Hashflag for April 20 Apple Event Goes Live

Tuesday April 13, 2021 2:21 pm PDT by
Following the overnight Siri leak and subsequent announcement that Apple will hold a media event on Tuesday, April 20, a new Twitter hashflag has appeared to help provide visibility for the event on the platform. For the last several recent events, Apple has utilized hashflags, which are little icons next to hashtags on Twitter, as a way to market its events. The company first started the...
macos catalina serial number

Apple Preparing Rollout of New Randomized Product Serial Numbers Ahead of 'Spring Loaded' Event

Wednesday April 14, 2021 2:08 am PDT by
Apple is advising its authorized premium resellers and dealers to prepare for new products with 10 and 12 digital serial numbers, days ahead of when it's expected to reveal a slew of new products. MacRumors previously reported that Apple plans to switch to randomized serial numbers for future products starting in early 2021. The company now seems to be preparing for that roll-out, telling...
iphone12cameras

Kuo: 2022 iPhones to Feature 48-Megapixel Camera, 8K Video, and 6.1 and 6.7" Sizes With No 5.4" Mini Option

Tuesday April 13, 2021 10:45 pm PDT by
The upcoming 2022 iPhone lineup will feature two 6.1-inch devices and two 6.7-inch devices, with no mini-sized 5.4-inch iPhone, well-respected Apple analyst Ming-Chi Kuo said in a note to investors that was seen by MacRumors. Two of the iPhones will be high-end models and two of the iPhones will be lower-end models, similar to the current iPhone 12 lineup. Apple introduced the 5.4-inch...
AppleTV and HomePod Feature

Bloomberg: Apple Working on New Apple TV With Integrated HomePod Speaker and FaceTime Camera

Monday April 12, 2021 3:32 am PDT by
Apple is working on a combined Apple TV with HomePod speaker that has a camera for video calls through a connected television set, according to Bloomberg's Mark Gurman. From the report: The company is working on a product that would combine an Apple TV set-top box with a HomePod speaker and include a camera for video conferencing through a connected TV and other smart-home functions,...
epic iap feature 3

Tim Cook Says App Store Would Become a 'Flea Market' if Third-Party Payment Systems Were Allowed

Monday April 12, 2021 9:41 am PDT by
In a recent interview with the Toronto Star, Apple CEO Tim Cook spoke about a wide variety of topics, ranging from App Tracking Transparency to Apple's ongoing legal battle over App Store policies with Fortnite creator Epic Games. Notably, Cook said that Epic Games' desire for Apple to let developers offer their own payment systems in apps "would make the App Store a flea market":At the...
tim cook toronto star

Tim Cook Says Apple is 'Not Against Digital Advertising' Ahead of iOS 14.5 Launch With App Tracking Transparency

Monday April 12, 2021 8:00 am PDT by
Starting with iOS 14.5, iPadOS 14.5, and tvOS 14.5, Apple will be requiring apps to receive a user's permission to track their activity for targeted advertising purposes, as part of a privacy measure known as App Tracking Transparency. Ahead of App Tracking Transparency being enforced, Apple CEO Tim Cook has participated in a privacy-focused interview with the Toronto Star, telling the...