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Cupertino Hotel Adds Apple TVs to Guest Rooms

The trendy Aloft Hotel in Cupertino, which is located a mere two blocks from Apple's headquarters, has installed an Apple TV in each of its 123 rooms. Using the Apple TVs, hotel patrons can access television shows and movies via iTunes, and use Netflix and Hulu in addition to the Apple TV's other apps.

AirPlay is available for playing videos and music, and according to Square International, (via CNET) the company that installed Aloft's Apple TV system, the hotel can use the set-top boxes to provide guests with important information and access to the front desk.
The system can be customised to include your branding and images associated with the hotel. Additionally, you can integrate information about hotel services, including room service menus, the spa brochure, restaurant menus, shopping catalogues, local maps and city guides.

Our powerful, yet easy to use PC, Phone or Tablet management system allows Front Desk, Housekeeping or Engineering to use any web-enabled PC to enable / disable the system to act as an additional revenue stream, clear down all guest information with one click and even quickly and clearly see if a unit is offline.
appletv.jpgThe Apple TVs can be customized with iTunes accounts from any country and are wiped after each use to allow guests to access their private iTunes accounts.

Though the Apple TV is often referred to as Apple's "hobby" project because of its lack of popularity, Apple CEO Tim Cook noted that more than two million of the devices had been sold during Q1 2013, an increase of 60 percent year over year.

Cook also reiterated that the Apple TV was an area of intense interest for Apple, saying "I tend to believe that there is a lot we can contribute in this space and we continue to pull the string and see where it leads us."

The Apple TV recently received a stealth update that added a smaller A5 chip to the device, but Apple is rumored to be working on a more substantial upgrade that could range anywhere from improved content and the inclusion of third party apps to a full blown Apple-branded television set.

Related roundup: Apple TV

Top Rated Comments

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19 months ago

No, I'm talking about the horrible look of the Apple TV interface, i.e. compared to the elegant look of the PS3 interface.

Your stating your opinion as if it was fact without giving any specifics. I don't have a problem with people having different tastes. What I do have a problem with is when people state their opinions/preferences as if they were "facts" agreed upon by the majority without giving any specific reasons or criteria.

I happen to like the UI of the AppleTV as it has continued to evolve over time. The Sony XMedia bar interface, however, has not changed much over the years. It is a set of icon menus with with hierarchical submenus items. I find it frustrating to use at times.

Contrast that with the current AppleTV UI, each program is represented by an Icon and all settings are under the "Settings" icon. There is no hierarchical menus cluttering up the screen. Once inside the Settings section, you navigate into another submenu as another "screen" which can be easily backed out of.

If we compare the configuration screens for networks, for example between the Sony Playstation and the Apple TV, the sony version is really frustrating to use if you want to customize an existing network connection for DNS settings. With the Apple TV, you select the connection and then you can chose among the different settings of the connection from that screen. To change the DNS on a connection on the PS3, you have to select the connection and then go through the setup wizard again for that connection in order to switch from a dynamic DNS to a static (manual) address.

I'd like to see a detailed explanation from you or alternatively, stop stating your "opinion" as if it were fact. Did you notice that nowhere did I directly state that the PS3 was "horrible"? I stated my feelings about different aspects of it with specific examples. You can say that you "don't like it" or "I think it sucks" or "I think it is horrible" all day long but if you say "it is horrible" then you are making a statement as if it were fact without providing any reasoning behind it.
Rating: 7 Votes
19 months ago
So how much is MR being paid by this hotel?
Rating: 6 Votes
19 months ago

Where's iOS 7?


What? Try in June during the WWDC Keynote.
Rating: 4 Votes
19 months ago

My guess would be hotel advertisements. Possibly by turning on the apple tv, ads will load before the main apple tv menu. That's my guess


Sure... makes sense. But how do you go about customizing an tv? No 3rd part apps, no way into it... nothing. Curious to know if they worked with apple on development for it as maybe a test run.

-je
Rating: 4 Votes
19 months ago

Gosh, that user interface is ugly...


You should try it. The interface makes sense for a device with a five-button remote. Best Netflix browser I've found on any device, too.
Rating: 4 Votes
19 months ago

Could be, but compared to the elegance of the PS3 interface, the look of this Apple UI is truly horrible... where did the taste go?

Are you talking about the Netflix UI on the PS3? I happen to have Netflix on both my Apple TV 3rd gen and my PS3. I hate the UI for netflix on the PS3.
Rating: 4 Votes
19 months ago

Jailbreak. Once that has been done, you can install other components. They probably offer other components to the hotels to customize them.


1080p one hasn't been jailbroken yet?
Rating: 2 Votes
19 months ago
I've wondered before why hotels don't get Apple TVs.

The Apple TV is still the Apple product that I've gained most use out of and pleasure from owning. It is great, I sell its virtues to anyone who'll listen. I just wish Apple would open it up for developers to create apps.
Rating: 2 Votes
19 months ago

http://www.square-i.net/Square_[_i_]_In-room_entertainment_on_Apple_TV_41.php

System is a jailbroken ATV 720p version 2

I am not sure how Apple lets this happen at this hotel on their doorstep. They have done a good job with the network management to keep users from seeing or accessing neighboring rooms ATV.


Somehow I doubt they're supporting and installing new systems with hundreds of jailbroken ATV2s. Unless these guys invested 100 grand in ATV2s back when and just have 1000 in stock, but if so you're still going to run out actually pretty quickly...
Rating: 2 Votes
19 months ago
Gosh, that user interface is ugly...
Rating: 2 Votes

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