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Beats CEO Jimmy Iovine Recently Met With Apple Executives About His Subscription Music Service

Apple executives met with Beats Electronics CEO Jimmy Iovine in January to discuss a potential partnership with Beats' announced music subscription service called "Project Daisy". CEO Tim Cook and SVP of Internet Services Eddy Cue reportedly expressed interest in the service's "business model and its rollout plans" according to Reuters.

Apple Chief Executive Tim Cook met with Beats CEO Jimmy Iovine during a visit to Los Angeles in late February to find out more about Beats' "Project Daisy", a music subscription service the company announced in January but with scant detail, the sources said.

Apple's Internet products chief Eddy Cue, a key player in setting up its iTunes Music Store, also joined the meeting, at which Cook expressed interest in Daisy's business model and its rollout plans, although the two did not discuss specifics of a deal, the sources said.
Iovine pitched Steve Jobs on a subscription music service a decade ago, but Jobs felt the prices record companies were charging were too steep and would eventually come down.

There have been rumors for nearly five years about Apple developing a subscription music service, though more recent reports have suggested that Apple is aiming to release its service sometime in 2013.

Bloomberg reported in October that Apple was aiming for a first quarter launch, but record labels have suggested that negotiations were hung up over licensing fees.

Top Rated Comments

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20 months ago
You mean Beats aren't really made by Dr Dre? My heart is broken :(

Just kidding. I don't even know or care who Dr Dre is. All I know is that I'm not going to pay $200-$400 for headphones ever. Think of what else you could buy for $200... including 10 pairs of good headphones.

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Beats are in the same category as Apple ----> Overpriced electronics.


*reads signature*
:confused:
Rating: 18 Votes
20 months ago
Beats?? FFS. :rolleyes:
Rating: 16 Votes
20 months ago
As long as Beats headphones aren't packaged with Apple products...
Rating: 10 Votes
20 months ago
Beats are in the same category as Apple ----> Overpriced electronics.
Rating: 8 Votes
20 months ago

This music subscription market is becoming annoyingly saturated...
On another note, I wonder if the service will be as bad as the headphones they offer.


Hey, they're not bad unless you factor in the price. Actually, even then, they're not bad; they're HORRIBLE.
Rating: 5 Votes
20 months ago
This music subscription market is becoming annoyingly saturated...
On another note, I wonder if the service will be as bad as the headphones they offer.
Rating: 4 Votes
20 months ago
Apple stream low quality music, Beats provide low quality headphones. This partnership seems fitting.
Rating: 4 Votes
20 months ago

When he attended the meeting, did the 59-year-old Iovine wear headphones around his neck like he does in that picture? :D


No, because no self-respecting person would be seen with Beats.
Rating: 4 Votes
20 months ago

Personally, Apple missed the bandwagon with this whole paid subscription thing.


XM radio?
Rating: 3 Votes
20 months ago
Tim most likely met with Jimmy because of his ties to the music industry. He is the founder of Interscope Records and chairman of Interscope/Geffen/A&M Records. Beats has nothing to do with it.
Rating: 3 Votes

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