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Beats CEO Jimmy Iovine Recently Met With Apple Executives About His Subscription Music Service

Apple executives met with Beats Electronics CEO Jimmy Iovine in January to discuss a potential partnership with Beats' announced music subscription service called "Project Daisy". CEO Tim Cook and SVP of Internet Services Eddy Cue reportedly expressed interest in the service's "business model and its rollout plans" according to Reuters.

Apple Chief Executive Tim Cook met with Beats CEO Jimmy Iovine during a visit to Los Angeles in late February to find out more about Beats' "Project Daisy", a music subscription service the company announced in January but with scant detail, the sources said.

Apple's Internet products chief Eddy Cue, a key player in setting up its iTunes Music Store, also joined the meeting, at which Cook expressed interest in Daisy's business model and its rollout plans, although the two did not discuss specifics of a deal, the sources said.
Iovine pitched Steve Jobs on a subscription music service a decade ago, but Jobs felt the prices record companies were charging were too steep and would eventually come down.

There have been rumors for nearly five years about Apple developing a subscription music service, though more recent reports have suggested that Apple is aiming to release its service sometime in 2013.

Bloomberg reported in October that Apple was aiming for a first quarter launch, but record labels have suggested that negotiations were hung up over licensing fees.

Top Rated Comments

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21 months ago
You mean Beats aren't really made by Dr Dre? My heart is broken :(

Just kidding. I don't even know or care who Dr Dre is. All I know is that I'm not going to pay $200-$400 for headphones ever. Think of what else you could buy for $200... including 10 pairs of good headphones.

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Beats are in the same category as Apple ----> Overpriced electronics.


*reads signature*
:confused:
Rating: 18 Votes
21 months ago
Beats?? FFS. :rolleyes:
Rating: 16 Votes
21 months ago
As long as Beats headphones aren't packaged with Apple products...
Rating: 10 Votes
21 months ago
Beats are in the same category as Apple ----> Overpriced electronics.
Rating: 8 Votes
21 months ago

This music subscription market is becoming annoyingly saturated...
On another note, I wonder if the service will be as bad as the headphones they offer.


Hey, they're not bad unless you factor in the price. Actually, even then, they're not bad; they're HORRIBLE.
Rating: 5 Votes
21 months ago
Apple stream low quality music, Beats provide low quality headphones. This partnership seems fitting.
Rating: 4 Votes
21 months ago
This music subscription market is becoming annoyingly saturated...
On another note, I wonder if the service will be as bad as the headphones they offer.
Rating: 4 Votes
21 months ago

When he attended the meeting, did the 59-year-old Iovine wear headphones around his neck like he does in that picture? :D


No, because no self-respecting person would be seen with Beats.
Rating: 4 Votes
21 months ago

You didn't put the appropriate emoticon. How am I supposed to read sarcasm without the appropriate emoticon?

It didn't need an emoticon.


My bad, by the way.

It's all gravy.


I misread your fashion statement thinking you were talking about the Audio Techinca's.

No, the ATechs are definitely a better choice than Beats (I don't really consider Beats a choice, though... I'd rather stuff shards of metal in my ears). :)
Rating: 3 Votes
21 months ago
To all the people hating on Beats, yes they aren't worth it compared to other brands we are familiar with, but they do provide strong and solid low frequency (which is what the kids want) and at least he is actually getting millions of young people to even care about the quality of their headphones at all. This can only have a positive effect in the long run, as it creates millions of discerning customers (even if, for the price, Beats arent' all that discerning). Plus beats look cool, which is more than I can say for my collection of goofy looking cans.
Rating: 3 Votes

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