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Apple Fined Another $260,000 By Italian Regulators Over AppleCare Practices

Italy fined Apple $1.2 million in late 2011, after its Competition and Market Authority found that Apple was not providing customers with sufficient information about the two years of free product warranty that is required under Italian law.

Instead, Apple was pushing the sale of AppleCare, which overlaps with the inherent Italian product warranty. After being fined and losing an appeal, Apple added disclosures to its Italian online store, but authorities were not satisfied and considered additional fines and even a potential ban on Apple products in the country.

Apple today was fined another $264,000 by Italian regulators (via setteB.IT) after not fully complying with the Consumer Code set place in 2012, from March 28 to November 10.

Authorities have released a statement detailing Apple's exact violations.
From March 2012 onward, the above measures continued to trigger additional requests for intervention that reported the repetition of the unfair commercial practices. In specific, consumers complained that they were meeting with difficulties when seeking to apply the legal guarantee and were encountering incorrect procedures in the promotion of the App.
Though Italy levied another fine against Apple, regulators have since determined that after sufficient modification, Apple's website is no longer confusing for Italian customers. The changes went into full effect on November 10, and Apple also ceased selling its AppleCare products in Italian stores.

Apple may have settled its differences with Italian regulators, but it is still facing potential fines from other European countries, which also have a two-year warranty rule. In October, European Union officials called on member states to scrutinize Apple's warranty advertising practices, stating that the Cupertino-based company may not be adequately informing EU customers of the extra warranty.

Top Rated Comments

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21 months ago

Oh for the love of GOD. Can't the EU inform their OWN citizen about such a major law? Instead they have their hands out because Apple isn't doing it for them? Apple's not lying by offering an extended warranty, and there needs to be a limit before people should expect to at least do SOMETHING to be aware of the laws in their own country.


Apple claimed there was only one year of warranty if you didn't get Applecare, which of course was completely wrong.
Rating: 47 Votes
21 months ago
I love it when fanboys bash an entire country for enforcing a law that's beneficial to customers.
Rating: 44 Votes
21 months ago
I love Apple. But no need to defend this one. If you're gonna play in the EU, you gotta follow the EU laws.
Rating: 33 Votes
21 months ago

Oh for the love of GOD. Can't the EU inform their OWN citizen about such a major law? Instead they have their hands out because Apple isn't doing it for them? Apple's not lying by offering an extended warranty, and there needs to be a limit before people should expect to at least do SOMETHING to be aware of the laws in their own country.


The problem is their graphics online, they market as only having a 1 year warranty when in fact they are required by law to have a 2 year warranty. Just look at their AppleCare page on their European sites.

This goes more to Apple following the EU's rules than the EU educating the public of the law.
Rating: 19 Votes
21 months ago
When will Apple learn that they are not ahead of the law? They are the same as any other company when it comes to law enforcement.
Rating: 18 Votes
21 months ago
Apple should just buy Italy.
Rating: 16 Votes
21 months ago
2 year warranties and universal health care... Yep, the US is doing really good taking care their own.
Rating: 15 Votes
21 months ago

2 year warranties and universal health care... Yep, the US is doing really good taking care their own.


It's great! You should try this in the US as well :)
Rating: 15 Votes
21 months ago
Oh for the love of GOD. Can't the EU inform their OWN citizen about such a major law? Instead they have their hands out because Apple isn't doing it for them? Apple's not lying by offering an extended warranty, and there needs to be a limit before people should expect to at least do SOMETHING to be aware of the laws in their own country.
Rating: 12 Votes
21 months ago

The problem is their graphics online, they market as only having a 1 year warranty when in fact they are required by law to have a 2 year warranty. Just look at their AppleCare page on their European sites.


It's correct. It comes with a 2 year warranty, but a 1 year "Apple Limited Warranty".

The two are very different things - the EU warranty is similar to the warranty provided by the Sale of Goods Act in the UK - we're covered for 6 years, but you try claiming anything after 6 months - it's near on impossible, takes ages, and requires you to "prove" there was an inherent fault.

That's the key different - Apple's warranty (1 year) provides cover for all faults that develop - the EU warranty provides coverage for 2 years for faults that were present at the time of purchase. I think the italian regulator just needed some $$$.
Rating: 11 Votes

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