POP, which was tagged by the creators as "The Intersection of Charging and Design" aimed to combine a variety of charging cables into one product, including the Lightning connector, Apple's 30-pin connector, and a micro-USB connector for charging non-Apple devices.
Edison Junior CEO Jamie Siminoff spoke to VentureBeat and had this to say about Apple's decision:
We are pissed. I think they are being a bunch of [jerks], and I think they're hurting their customers.The issue, it seems, was the use of a Lightning connector alongside a 30-pin connector, as Edison Junior explained in a note to Kickstarter backers.
When Apple officially announced the move to Lightning we determined the best course of action was to incorporate two Lightning chargers, and two 30-pins (along with the four micro-USB's). After applying to Apple (which is now required for Lightning), we learned that they are no longer willing to approve a product that uses the Lightning charger alongside any other charger (including their own 30-pin – seriously). Just like that, POP could no longer fulfill its true promise.Edison Junior is planning to provide full refunds to all of its 1,000 backers, who pledged a total of $139,170, even though it will cost the company more than $11,000 in Kickstarter and credit card fees. The company is hoping to recover some of the cost from Kickstarter, which does not have a mechanism for refunds, forcing Edison Junior to seek help from their own crowdfunding site, Christie Street.
According to Siminoff, Edison Junior plans to continue developing a similar product that will indirectly support Apple iDevices with a Lightning-to-USB connector or a 30-pin connector.