Infinity Blade Delivered Epic's Best Return on Investment
At the beginning of this year, Epic Games announced it had made $30 million in revenue from its Infinity Blade series of iOS games. Now, Epic CEO Tim Sweeney says Infinity Blade is its most profitable game, in terms of resources invested versus revenue.
"The most profitable game we've ever made, in terms of man years invested versus revenue, is actually Infinity Blade. It's more profitable than Gears of War."Infinity Blade 2 was launched last year at the iPhone 4S introduction. Infinity Blade Dungeons, a prequel to the first two games, was previewed at E3 2012 and is expected to launch later this year.
This is why Sweeney believes that future growth will be fueled by free-to-play. "Nowadays the high end of the game business is in these console game," he says. "Activision invests almost $100 million per year in Call of Duty." And who can realistically afford to do that? At the same time, he notes that Epic has been "very very surprised to see how fast smartphone and tablet devices are improving."