New in OS X: Get MacRumors Push Notifications on your Mac

Resubscribe Now Close

Apple Releases 'Every Dimension' TV Commercial for Retina MacBook Pro

Tuesday June 12, 2012 8:52 pm PDT by Eric Slivka

Apple has just released a new TV ad for the Retina MacBook Pro, naturally focusing on the breakthrough Retina display included in the machine unveiled yesterday.
The radical new MacBook Pro with Retina display. Innovation in every dimension.

While Apple has had several high-profile Mac ad campaigns such as "Get a Mac" and "Switch" , the company only rarely advertises specific Mac products in television commercials. But with the revolutionary new form factor and Retina display in the new MacBook Pro, Apple is clearly interested in drawing widespread attention to the product.
[ 183 comments ]

Top Rated Comments

(View all)

Avatar
ECUpirate44
36 months ago
First Mac commercial i've seen in years. Rejoice!
Rating: 60 Votes
Avatar
Chrisg2014
36 months ago
I want it..

HAHA wish I could afford it...
Rating: 24 Votes
Avatar
troop231
36 months ago
Insanely great commercial :)
Rating: 16 Votes
Avatar
kustardking
36 months ago

Are new commercials for Apple products really worth a page 1 post? Isn't that just an advertisement, too?


Well, 99% of the articles will be about Apple; note the "macrumors" domain name. Anyone coming to the forum is looking for Apple info, so it's not like a soda ad placement or something. It's legitimate news in that it shows what Apple's focus is, relevant for both investors and consumers alike. I for one do not watch TV, so I don't see popular-culture ads. Furthermore, if these forums don't constantly post fresh articles, people will stop visiting.
Rating: 16 Votes
Avatar
Ljohnson72
36 months ago
Love it!
Rating: 14 Votes
Avatar
AustinIllini
36 months ago
Too expensive for my taste, but it's good Apple can flex its muscles a bit.
Rating: 12 Votes
Avatar
Macrolido
36 months ago
It looks as thin as the MacBook Air...
Rating: 10 Votes
Avatar
Michael Scrip
36 months ago

Does anyone have any idea as to why Apple only released one of these models instead up just updating the whole MacBook Pro lineup to this new form factor and retina display? Does it have anything to do with price discrimination in order to get the most money out of it or did they actually have a reason for only releasing it in one 15" model?


I think $1199 would be hard to reach with a Retina display.
Rating: 9 Votes
Avatar
dagamer34
36 months ago

Widespread attention for a $2200 Retina laptop...yeah...Apple will get widespread attention alright.


I don't particularly care about the cost. I care about pushing the industry forward, because sadly, most PC OEMs could care less about making better computers until Apple basically makes them look like total ****. Without OS X, we wouldn't have the polished performance of Windows 7 after the horrendous start of Windows Vista. Without iOS, we wouldn't have the diversity of Android and the forced rebirth of Windows Mobile into Windows Phone 7.

Competition is the only thing that causes companies to push the boundaries of what they can do.
Rating: 9 Votes
Avatar
PeterQVenkman
36 months ago

First Mac commercial i've seen in years. Rejoice!


Wow, you're right. It's a relief to see a computer - a bad ass computer - rather than an iDevice.
Rating: 8 Votes

[ Read All Comments ]