Apple's annual developer conference in San Francisco.
Google to Show Off 'Next Dimension' of Maps on June 6
At this invitation-only press gathering, Brian McClendon, VP of Google Maps and Google Earth, will give you a behind-the-scenes look at Google Maps and share our vision. We’ll also demo some of the newest technology and provide a sneak peek at upcoming features that will help people get where they want to go – both physically and virtually. We hope to see you there.
Apple has relied on Google to provide the mapping functionality in iOS since the iPhone's initial launch back in 2007. But as competition between the two companies has ramped up, Apple has been working to strengthen its expertise in mapping with the acquisition of several small companies and has been gradually moving certain location and mapping services in-house. That transition is expected to culminate in iOS 6 with the core mapping application shifting from Google to Apple.
The timing of Google's event naturally leads to speculation that it has been specifically planned to upstage any Apple announcement about mapping in iOS 6 and to show what users will be missing out on with the transition by Apple.