Apple retailers frequently discount iPhones, Macs and iPads for Black Friday.
Apple Holds Third-Place Ranking Among U.S. PC Manufacturers in 1Q 2012
Gartner's Preliminary U.S. PC Vendor Unit Shipment Estimates for 1Q12 (Thousands of Units)
Apple's share of the U.S. market registered at 10.6% and has dipped for two straight quarters, dropping from 12.9% in the third quarter of 2011 and 11.6% in the fourth quarter. The weakness in Apple's Mac sales has primarily been attributed to a lack of hardware updates as the company awaits the launch of Intel's Ivy Bridge chips. Still, Apple's 10.6% share during the quarter topped its 9.8% share from the first quarter of 2011.
Apple's U.S. Market Share Trend: 1Q06-1Q12 (Gartner)
As usual, Gartner did not cover Apple's worldwide market share for the quarter, as the company does not rank among the top five vendors on a worldwide basis. PC shipments experienced slow 1.9% year-over-year on a worldwide basis, with strong growth from Lenovo and Asus keeping the industry in positive territory.