Apple Releases Two New iPhone 4S Ads: "Road Trip" and "Rock God"

I think I get it now.

Amazon Director: Show the phone a few times, but really just compare yourself to the competition and show why, even though the competitor has a better device, the consumer should go to your device. Use lots of irrelevant dialog in an exotic location like a beach.

Samsung Director: Insult the owners of the competitors device and make them question their purchase, show the phone a few times. Glee style dance routine.

Google Director: LOTS of flashing lights. Lots of cool music. A CG mockup of the phone but NOT the phone itself. The phone should be turned off. The user speaking into the device is shown in an elaborate visualization of sound waves. Lots of explosions at the end with aliens yelling 'droid'.

Apple Director: Show real life examples based on the phone the whole time. Appeal to the end user.

Also, I'm surprised that Apple would use "God" in a commercial. Between that and the Santa ad, I get the sense that some religious people could be put off.

You think too much. You ought to get a (simpler) life. :)

Great commercials...

And no references to any other companies or products...

These make an emotional connection to the product, so no bashing of other products (or more importantly customers who possess those other products) needed to be made. Very nice.

I like how these commercials emphasize what Apple's products do. I hope Apple stays away from commercials that bash competitor's products. I don't like negative advertising. :D

I use Siri constantly. Best thing ever put in a phone.

These make an emotional connection to the product.

There's a scene at the end of the first episode of Mad Men where Don Draper explains what advertising is all about.

"Advertising is based on one thing: Happiness. And you know what happiness is? ... [I]ts a billboard on the side of the road that screams: "Whatever you're doing - its OK. You are OK..."

And that is what much of Apple's advertising is about. Its saying that no matter if you are a kid dreaming of being a rock star; or a dad trying to stay in touch with his kid; or someone who just wants to know something about the stars - you are OK. The hook, of course, is that Apple not only understands this, they show how their phones and computers enable what it is you are trying to do.

Apple's advertising doesn't dwell on features, or clock speeds, or RAM, or even pure features. Not that these aren't important. But they don't need to show up in their TV commercials.

By way of contrast, what do Samsung's "make fun of the people outside the Apple Store" commercials say: "You are an obnoxious jerk"?

The rock god ad is creepy. Woulda been better if SIRI said, "Get a life, chumpy."

Right. I'm sure you are the life of the party. People who over use the word "creepy" probably need to take a look in the mirror.

Class :)

I asked Siri how to play those two songs she had no clue I asked for variations of guitar chords tabs songs she was useless notice they don't show Siri finding the music for the boy either false advertisement for ole Siri apple

Worked for me, make sure you ask the same way the dude in the commercials asks: "How do I play a B minor 9th". Siri brings up the same screen you see in the ad. If it doesn't work for you then Siri probably figures you aren't capable of playing it! :)