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Apple Ramping Up Operations in Israel with Anobit Acquisition and New Research Center

According to a new report from Israeli business newspaper Calcalist (via 9to5Mac), Apple has begun hiring for its research and development center in Haifa, Israel with a goal of opening the center by the end of February. The report claims that Apple has already received "several hundred resumes" from engineers looking to work in the new center, which is being headed up by Apple's newly-hired Israeli high-tech executive Aharon Aharon.

The report notes that is likely to set up its research center near existing facilities run by Intel, Microsoft, and Phillips, with Apple seeking expertise in chip development, specifically with electrical circuits and hardware testing and verification.


Apple's new research center effort is a separate initiative from its recent acquisition of Israeli flash memory firm Anobit. Apple CEO Tim Cook noted on yesterday's earnings conference call that Anobit is currently being integrated into Apple's structure and that it will operate under hardware engineering chief Bob Mansfield. 9to5Mac reports that Apple has sent vice president Johny Srouji to oversee Anobit's operations in Israel. A native of Israel, Srouji worked for IBM and Intel (including several stints at those companies' operations in Israel) before joining Apple in 2008. Srouji is overseeing aspects of Apple's VLSI operations, which focus on chip design and implementation.

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36 months ago



Great news for Apple fans. Israel has proven high-tech talent that you can't get anywhere in the world. Expect great innovations from this R&D center.

EDIT: note to mods: this post will bring out the trolls in force. Please clean up this thread before it inevitably devolves into an Israel bashfest.


Um, just wondering, which parts of the thread need cleaning up?:confused:
Rating: 10 Votes
36 months ago

Um, just wondering, which parts of the thread need cleaning up?:confused:

His own comment…? :confused:
Rating: 10 Votes
36 months ago


EDIT: note to mods: this post will bring out the trolls in force. Please clean up this thread before it inevitably devolves into an Israel bashfest.


Not sure I follow why it needed cleaning up till for post. There was only one other comment in this thread, and it stated that it was going to be a big year for Apple. :confused:
Rating: 5 Votes
36 months ago



I sure hope Israel isn't going to credit themselves for Apple's future innovations. Apple's innovations are not about the individual technologies themselves but in a cumulative blend of technologies that work together. So let's forget about the dumb countries that Apple happens to acquire companies in a concentrate on the future of what apple is going to produce. Hopefully we can keep politics out of it.


"...dumb countries..." / "...keep politics out..." - what is the point of your post?
Rating: 4 Votes
36 months ago

A news report was out yesterday that Apple now uses more chips than any other computer manufacturer (e.g., HP, Dell). Of course, Apple got into the business of design and manufacturing of their own Apple processors (e.g., A4, A5). The design part was not new as Apple assisted in designing the PowerPC chip with IBM and Motorola.

Now Apple is advancing into Flash, which is the technology for memory. However, many may forget that Flash is what Solid State Drives are derived from.

What does every computer need? Processor, memory, disk space, and screen. Apple's covering their most expensive parts. If Apple addresses the final basic material -- screens -- then they can take it to the living room!


So by buying a company that has expertise in a technology, that's the same as Apple designing the technology? You might want to google who designed and made the A4/A5 processor...

Apple marketing is definitely the best in the business.
Rating: 4 Votes
36 months ago



Great news for Apple fans. Israel has proven high-tech talent that you can't get anywhere in the world. Expect great innovations from this R&D center.

EDIT: note to mods: this post will bring out the trolls in force. Please clean up this thread before it inevitably devolves into an Israel bashfest.


There wouldn't be any so called troll comments if stupid people like you didn't keep posting deliberately provocative comments like this.
Rating: 4 Votes
36 months ago
Oy vey!

Ya bunch of meshuganas.:D
Rating: 4 Votes
36 months ago
Anobit - Making Flash Better...erm wait...WTF.
Rating: 3 Votes
36 months ago

Sri Lankan :confused:

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Keep the names of countries out of it and maybe there'll be less troll posts as well as off topic posts. You savvy?


I believe I am savvy enough but still don't get the point of your post. The article is about Apple, an American corporation, investing r&d dollars in Israel. Haifa has developed quite the reputation for advanced chip design - small country - huge capability. I see nothing wrong in commenting on the foreign investment or the country, especially given the title of the article.
Rating: 3 Votes
36 months ago



I sure hope Israel isn't going to credit themselves for Apple's future innovations. Apple's innovations are not about the individual technologies themselves but in a cumulative blend of technologies that work together. So let's forget about the dumb countries that Apple happens to acquire companies in a concentrate on the future of what apple is going to produce. Hopefully we can keep politics out of it.


you forgot to end with "Starting NOW!"
Rating: 2 Votes

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