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Suppliers to Begin Preparing 32" and 37" Apple Television Sets in Early 2012?

Digitimes reports that Apple's suppliers are set to begin preparing materials for the new Apple television set during the first quarter of 2012, with the company reportedly targeting a launch for the second or third quarter of the year. Apple is said to be initially working on 32-inch and 37-inch sizes.
The supply chain of Apple will start preparing materials for iTV sets in the first quarter of 2012 in order to meet Apple's schedule to launch the new display products in the second or the third quarter of 2012, according to industry sources. [...]

Media reports in Korea also indicated that Samsung Electronics started producing chips for the iTVs in November 2011, while Sharp will produce the displays for the new TVs.
While the new television sets will reportedly integrate most if not all of the functionality of the current Apple TV set-top box, sources also indicate that Apple is likely to release an updated standalone Apple TV box next year as well.

While rumors of an Apple television set have been floating around for quite some time, they gained steam several months ago when Steve Jobs was quoted in Walter Isaacson's authorized biography of him as saying that he had "finally cracked" how to create a revolutionary interface for a television product. Rumors have since suggested that Apple is working on a Siri-enabled television set that would be introduced by 2013.

Related roundup: Apple TV

Top Rated Comments

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35 months ago

Well, if it's "only" 32 and 37-inch size then it's not interesting at all ... has to be bigger than 50 inches to enter my living room!


That's...what...she...s... never mind.

32/37 seems kind of small.
Rating: 32 Votes
35 months ago
Well, if it's "only" 32 and 37-inch size then it's not interesting at all ... has to be bigger than 50 inches to enter my living room!
Rating: 25 Votes
35 months ago
Even if they made a 16" TV people would buy because Apple made it.
Rating: 17 Votes
35 months ago
And this is EXACTLY the reason many have been saying it's a bad idea.

Make a box and anyone on the planet (almost!) can plug the box into any TV of any size/make and use the thing.

As soon as you make a TV, it's going to be limited to the model you make.

Someone like Samsung will make TV's of all different sizes and price points.
Apple comes along with just 2 models... What's the point?
Rating: 13 Votes
35 months ago
agreed... not worth taking the 65" LCD down from over my mantel.
Rating: 11 Votes
35 months ago
I have not once bought this rumor. Let everyone else make the sets and Apple makes the upgraded Apple TV 3 (or whatever) that turns your set into a iOS device.
Rating: 6 Votes
35 months ago
Digitimes has a poor track record. (Traditional) TV in these small sizes don't make sense.

However, as we all know, Apple sells a 27'' [B]Thunderbolt display[/B]. These could be larger TB displays, so Apple will have a complete lineup: 27'' - 32'' - 37''. Apple TV functionality could be built into these TB displays, since Apple "hockey puck" TV internals are cheap and small to produce.

So basically very large monitors with TV capability ?

Would also make sense if Apple decides to double the monitor resolutions in the near future.
Rating: 5 Votes
35 months ago
Good start. I doubt apple could make a 50 inch television affordable :)
Rating: 5 Votes
35 months ago
By this time next year, 32" tv's will be the rage. Waiting in long lines, shortages, etc. Apple will start a back to basics movement and everyone will want smaller tv's again. Only the elite will have a 37". It will change everything. Again.
Rating: 4 Votes
35 months ago

Good start. I doubt apple could make a 50 inch television affordable :)


Nonsense. A 55" Samsung LED LCD TV is $1600. Assuming Apple's 40% margin, add 35% to that retail price and you have a $2100 TV. Not inexpensive but not overwhelmingly unaffordable either if Apple adds value over the usability and functionality now available in higher end TVs. Remember the first iPod was $500, and the first iPhone was $400-500, depending on model, so their is history here.
Rating: 4 Votes

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