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iPhone 4S Launch to Double AT&T's Record for Activations in One Day

Following Sprint's announcement of record sales, AT&T also announced a very busy sales day. AT&T didn't break out sales totals for the iPhone, but reports it is seeing record activations.
As of 4:30 pm ET today, AT&T had already activated a record number of iPhones on our network – and is on-track to double our previous record for activations on a single day. These record volumes may produce slower activations for some customers, though our systems continue to run at record levels.
AT&T was Apple's launch partner in 2007, and the exclusive partner until Apple launched the Verizon iPhone earlier this year.

AT&T hit this record despite their activation servers having difficulties handling the unprecedented demand. iPhone 4S owners reportedly had difficulties with activations on multiple carriers, and not just AT&T.


Top Rated Comments

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50 months ago
...And people said the iPhone 4S was a flop...
Rating: 16 Votes
50 months ago
But wait, according to these forums, the iPhone 4s was a huge fail? Imagine that. It's successful as hell on every carrier.

Hmmm.
Rating: 11 Votes
50 months ago

OPEN LETTER TO PHIL SCHILLER:

Apple is no longer a toy company with ten customers. It's a major player. People depend on the products and services provided by Apple and pay very goo money for them. Stop with the same day mega-launches which cause everything to crash. Order on Friday, get it on Friday. Order on Monday, get it on Monday. Get it. That stretches the buzz without causing everything to fail.


Open letter to you. You are not one of only ten customers now, you are one among millions. No matter how much care and preparation is taken, the overwhelming popularity of the products continues to swamp the servers. Either dont buy on launch day or realize that this is how it will be and relax.
Rating: 6 Votes
50 months ago

It's not like the phone doesn't work in the meantime for all its other functions.


The 4s can't do anything else until it's activated.
Rating: 5 Votes
50 months ago

Same here. SO FRUSTRATED! Calling corporate for a credit to my account. It's BS. :mad:


Do you call the department of transportation and demand money when the roads are congested too? Yay for our overdeveloped sense of entitlement!
Rating: 5 Votes
50 months ago

It's not like the phone doesn't work in the meantime for all its other functions.


Except it is exactly like that.

As far as I can tell, the phone can only be used for an emergency call until the activation is complete.
Rating: 4 Votes
50 months ago

Yes, I agree with you. A big rush like this happens once a year. Why doesn't AT&T make the investment in their infrastructure so that it has the capacity to handle a million activations over a 10-hour period. I, for one, would gladly pay much more in my monthly plan to finance the building of that infrastructure by next year so that it is ready for the next iPhone launch. This is simple; they would have a whole set of servers and infrastructure standing by that they only use on iPhone launch day.

Come on AT&T, get it together.


Lets see, spend $10 million dollars so that 1 day a year, 10 percent of the activation's are not slow/delayed. Since 2007 AT&T has grown an unbelievable network to accommodate the unimaginable growth spawned by the iPhone. Glad they are putting their money into the network and not "activation devices"
Rating: 4 Votes
50 months ago

Given that there are two other carriers to choose from, and given four solid years of complaints from iPhone user's about AT&T's service, why the hell are people still choosing AT&T?

I understand that there are a relatively small amount of people out there who only get AT&T service at their home and/or workplace, and I understand if those kind of people choose AT&T. But it seems that the majority of people buying the iPhone 4S with AT&T are not those kind of people. Could someone please explain why?


Because all the whining you hear around the Internet about AT&T's service being vastly inferior to that of Verizon is coming from a very vocal minority in large cities (SF and NY, to name a couple) where that happens to be the case. Nobody is going out to the countless smaller cities, like where I live about 80 miles north of Seattle, where AT&T's service is impeccable and blows the competition out of the water (in 3 years, I can count on one hand the number of dropped calls I've had with my iPhone3G... no joke.) I suspect that's the case in lots of other places too but reporting on reliable service in a city of 200K isn't an interesting story so the tech press skews in favor of all the bellyaching in more densely populated locations.
Rating: 4 Votes
50 months ago

Guess I was lucky today - one was delivered around noon and activated within minutes the second one got delivered around 4pm and activated within minutes (both AT&T) ....


Not lucky, just not one of the 30 people who complain. The other 200000 are happy as Detroit fans this year.
Rating: 3 Votes
50 months ago
You people need to quit b--ching. What did you expect buying/activating the phone the first day? There is a limit to how much traffic servers can handle. All the whining and righteous indignance paints a really ugly portrait. It's a phone. Not a lifestyle.

BTW... mine arrived at 1 PST. failed to activate over the air. Got home from work. Activitated the first time through iTunes. Restoring now.

You need to get your head checked if you think there's any significant difference between the three carriers. They're all poised to rape you one way or another. One is no better or worse than the other.
Rating: 3 Votes

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