Apple's Final Cut Pro X Woes Boost Sales of Adobe Video Tools for Mac by 45%

As first tipped by The Loop late yesterday, Adobe today revealed in a broad press release on its video technologies that its video content creation tools have seen sales increase by 45% on the Mac side this year. Adobe cites switchers from Apple's much-maligned Final Cut Pro X as the primary driver for the growth.
Adobe Creative Suite 5.5 Production Premium software has taken the industry by storm with breakthrough new features and performance that help video professionals deliver content to virtually any screen. Demand for Adobe’s video content creation tools has exploded, growing 22 percent year-over-year with 45 percent growth on the Mac, fueled by the large number of Apple Final Cut Pro customers switching to Adobe Premiere Pro.
Following the poor reception of Final Cut Pro X, Adobe quickly took advantage of the situation to offer significant "switcher" discounts to users moving from either Final Cut Pro or Avid's Media Composer to Adobe's Creative Suite CS5.5 Production Premium or Premiere Pro CS5.5 packages. The program, limited to commercial customers, offers 50% of the standard cost of Adobe's applicable products.

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43 months ago
For the naysayers who believe that FCPX was widely adopted and that users will just adapt - this is evidence of the contrary.

I believe Apple could have avoided this by waiting on the release until it had resolved some of the features it lacked. Or if FCPX was marketed differently and FCP 3 wasn't pulled at the same time.
Rating: 13 Votes
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43 months ago
Final Cut X was always a solution in search of a problem. The workflow that NLE's like the classic Final Cut Pro and others established worked and has worked very efficiently. If anything else, I think all a lot of people wanted out of a Final Cut update was a 64-bit upgrade to better support newer equipment.

But that's a dead horse argument, fast forward to now and here is the result. Even if sticking with the classic Final Cut, it's the end of the line for that program and if an editor MUST learn a new program eventually, it's smarter to invest long-term into Adobe or Avid as professionals are their primary market, whereas consumers are for Apple.

Aside from that, Premiere supports many file formats, integrates very well with all your other Adobe apps, is comfortable to switch over to if familiar with Final Cut classic and most of all, CAN import your old Final Cut files (unlike FCPX). It's really a no-brainer move and makes sense why sales are up.
Rating: 8 Votes
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43 months ago
Apple is capable of making mistakes and bad choices, just like any other company. They aren't infallible.
Rating: 6 Votes
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43 months ago

The question is whether the switchers stay with Adobe for the coming years.


A hobbyist like me can probably switch at the drop of a hat ("Hmm, I didn't like using that one, for my next project I'll switch to the other one") but anyone in a professional capacity -- and anyone working in a group environment -- isn't going to have time or money to waste switching back and forth between platforms. You pick one, you learn it, you stick with it.

Once gone, these people are going to take a LOT of convincing to switch back to FCP.
Rating: 6 Votes
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43 months ago
I just bought the Adobe CS5.5 Production Premium package myself. With that 50% discount it was cheaper than a single Photoshop Extended license, which really was the only thing I genuinely needed. And I didn’t even have to offer proof of owning FCP. Well done Adobe!
Rating: 5 Votes
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43 months ago
I'm an FCPX hater, but just because I don't like the new version doesn't mean I need to immediately jump ship and go learn a new editing platform. FCP7 is still there and still awesome.
Rating: 4 Votes
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43 months ago
I personally hate Premiere Pro (cs4). I used it ever day for a year and a half and grew to despise it. So for those of you who hate FCPX, there are those of us that hate PPro and are more than happy to work w/ FPC7/FCPX.
Rating: 3 Votes
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43 months ago

I've used Adobe Premiere and it's just a poorly executed clone of Final Cut.


Just letting you know, Randy Ubillos, head of the FCP team, created the first three versions of Premiere.
Rating: 3 Votes
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43 months ago


I'm also tickled at these non-software engineers that think you can just wave a wand and release major new feature updates. As a professional coder myself, I only wish it were so easy.

I'm also tickled at these-non editors that think you can just wave a wand and the entire post production industry would magically conform to Apple's perception of how the world should be as opposed to how the world is. As a professional editor myself, I only wish it were so easy.;)

Many people have been waiting nearly half a decade for the next major upgrade of FCP. When FCP 10 came out it didn't meet their needs so they switched, or returned, to software that does meet their needs. You can call it flighty if you want but I call it being pragmatic (and exceeding patient waiting on Apple for so long). If FCP 10 does come around I'm sure many people will add it to their tool belt, but not before. Potential is nice and all but it doesn't pay the bills.

Steve Jobs is fond of Henry Ford's quote that goes something like, If I asked the people what they wanted they would've said a faster horse. Well, if we are going to call FCP 10 a car and other NLEs horses then I think it's fair to say that editors are farmers. And if a farmer is going to replace the horses he needs a tractor, not a car.

Heck, lots of the editors I know started out editing actual film, then videotape, then moved to nonlinear editing software (most likely Avid, Premiere or Media100 prior to FCP) so Luddites they are not.


Lethal
Rating: 3 Votes
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43 months ago

Adobe sales are up 43%, but what is missing here is how are FCPX sales compared to FCS? I expect FCPX is far outselling FCS. Bad news for pros (which I am not), but potentially good news for both Adobe and Apple!


We can't know sales, but one barameter (not scientific of course) would be to look at the NUMBER of reviews for FCPX.

After the first week, when people were rushing to buy it sight unseen, FCPX already had 1500 reviews in the mac app store.

Now here, almost 3 months later, there are only 2007 reviews.

Only people who buy FCPX can review it in the mac app store, so the glacial growth of the number of reviews in the past 3 months may hint at the sales pace as well.
Rating: 3 Votes
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