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Apple Stops PhotoFast's MacBook Air SSD Replacement?


9to5Mac claims that Apple has asked Taiwanese company PhotoFast to stop sales of their SSD upgrade kits for the new MacBook Air.

Now, according to some sources close to the company, Apple phoned PhotoFast last week and had them stop all sales of their new MacBook Air SSD upgrades. PhotoFast is complying with Apple's request for them to stop production of the product and one of the leading reasons for this is because PhotoFast is in Apple's MFi program.

The reason for Apple's demand is unclear, as the same SSD parts are also available from Toshiba. In fact, Toshiba supplies the exact same parts used in the MacBook Air and is making those parts available to other manufacturers. The devices use a standard mSATA connector rather than any proprietary solution.

Since the SSD parts will become available from other parties, it seems unlikely that Apple's motivation is to prevent the upgrade from being available at all. PhotoFast was, however, marketing the part specifically as a MacBook Air upgrade.

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19 months ago
Not cool. Not cool at all.
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19 months ago
What what in the butt!
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19 months ago
Interesting, I can't see why Apple would want to stop this. I guess that they would want people to buy the hardware directly from them (more $$$), but is that worth losing potential buyers who would only buy knowing that they can upgrade from 3rd-partys? Also, Apple has to know that this would give them negative PR.
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19 months ago
Damn shame, there goes my plans for one.
Rating: 0 Positives / 0 Negatives
19 months ago

Interesting, I can't see why Apple would want to stop this. I guess that they would want people to buy the hardware directly from them (more $$$), but is that worth losing potential buyers who would only buy knowing that they can upgrade from 3rd-partys? Also, Apple has to know that this would give them negative PR.


LOL you CLEARLY don't know Apple LOL
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19 months ago
The motivation is simple. Just like every other capitalistic company, they're wanting to make more money for themselves-- ie, sell those ssd capacity upgrades for a premium.
Rating: 0 Positives / 0 Negatives
19 months ago

The motivation is simple. Just like every other capitalistic company, they're wanting to make more money for themselves-- ie, sell those ssd capacity upgrades for a premium.


Thank goodness you're here to explain the principles of capitalism.
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19 months ago
You gotta be kidding me.
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19 months ago
Another day, another control freak action from Apple CONsumer Electronics. What else is new?
Rating: 0 Positives / 0 Negatives
19 months ago

Damn shame, there goes my plans for one.


"The reason for Apple's demand is unclear, as the same SSD parts are also available from Toshiba."

Put those plans back on the front burner!!
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