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Apple Removes Mention of White iPhone 4 From Online Store


Following another delay until spring 2011 for the white iPhone 4 and rumors that the device has been canceled altogether, Apple has now removed mention of the model from its primary ordering page for the iPhone 4 in all localizations of its online store.

Apple's online store had previously depicted both the white and black iPhone 4, with text under the image of the white model noting that it was unavailable for ordering or in-store pickup. Apple continues to use a white iPhone 4, however, in promotional images for the company's bumpers. The white model is also still shown in Apple's iPhone 4 image gallery.

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17 months ago
Its Official.
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17 months ago
They will make pink iPhone 5 next time. :D
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17 months ago

Apple continues to use a white iPhone 4, however, in promotional images for the company's bumpers. The white model is also still shown in Apple's iPhone 4 image gallery.

I always wonder whether they use (retouched) actual images, Photoshop mock-ups, or a combination of the two to create their promotional images. I always suspected it was highly Photoshopped actual images, but things like this make me wonder.

Of course, it's possible they've made a few (safe to assume they have) and even gone so far as to create promotional images with them, even if they weren't happy with the device itself.

Also goes to show their preference for appearance over function (anyone else would have changed the product design to make it work)--but also that they have some boundaries as to when, like this, it's not OK for one to compromise the other. :)
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17 months ago
...apart from when you scroll down and see a pic of white iPhones with bumpers
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17 months ago
Cool, I can look forward to delays of the white iPhone 5 now.
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17 months ago

I always wonder whether they use (retouched) actual images, Photoshop mock-ups, or a combination of the two to create their promotional images. I always suspected it was highly Photoshopped actual images, but things like this make me wonder.

Of course, it's possible they've made a few (safe to assume they have) and even gone so far as to create promotional images with them, even if they weren't happy with the device itself.


I've worked on their video campaigns for previous iPhones (not v4) and they have been CG renders out of Cinema 4D for the most part. Their interaction videos have been real devices, but heavily 'altered' in post to show apps loading faster, etc.
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17 months ago
Yeah it's over. At some point they have to cut the production schedule to prepare for the iPhone 5. Not saying that iPhone 5 production has started (it hasn't) but with all the problems with production that the white iPhone 4 has been having, they can't keep pushing back the release over and over or it will cross with the iPhone 5.
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17 months ago
and there u have it ladies and germs
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17 months ago
loool... how disgraceful! Steve must have been hitting some wall! :rolleyes:
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17 months ago
Gg, Gl & Hf!
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