Apple Winding Down Quattro Wireless Operations in Favor of iAds
We believe iAd is the best mobile ad network in the world, and starting next month we're going to focus all of our resources on the iAd advertising platform. We are no longer accepting new campaigns for the Quattro Wireless Network, and we will soon begin winding down existing campaigns. As of September 30, we will support ads exclusively for the iAd Network.
Apple acquired Quattro Wireless early this year in order to bring on board talent for deploying its own iAd mobile advertising service. The iAd program went live on July 1st, and has served up strong performance for early-adopter advertisers and app developers, although rollout of ads for the program has been slowed by Apple's tight control over the entire process. It is clear, however, that Apple is putting all of its mobile advertising emphasis on iAd, unsurprisingly necessitating the discontinuation of Quattro's former services.Top Rated Comments
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Boo iAds.
Why :confused: ? They are much more fun and interactive than other ad networks. They just make the experience better.
Why :confused: ? They are much more fun and interactive than other ad networks. They just make the experience better.
Ads are Ads
~ CB
Ads are Ads
But nobody can argue against certain realities:
1. Some ads are more annoying than others. Kicking you out of the app you’re using, for instance, is obnoxious. (iAds and Pandora get this right.)
2. Some ads are more profitable for developers than others. (And you don’t get good apps for free, so be glad for that.)
3. Ads have always been possible in iPhone apps. iAds is not creating some evil new option, merely improving an existing one.
4. Apple in no way discourages apps that are simply purchased, ad-free. Paid AND ad-supported have always been options on the iPhone (options different people actually like!) and always will be. Nothing has been lost.
5. Apple still allows a choice of other ad services, not just their own. (Which I’m told is freedom you don’t have on Android—but I find that hard to believe since Google would then have to police it.)
Hrm, aren't iAds being held to a higher level of quality? Will the Quattro users have their regular ads rejected with the move?
There won’t even BE Quattro users; former Quattro users will have to look into other ad services. Some may choose iAds, which work in a very different way (produced by Apple in collaboration). Others will probably go with a more conventional system.
But nobody can argue against certain realities:
1. Some ads are more annoying than others. Kicking you out of the app you’re using, for instance, is obnoxious. (iAds and Pandora get this right.)
2. Some ads are more profitable for developers than others. (And you don’t get good apps for free, so be glad for that.)
3. Ads have always been possible in iPhone apps. iAds is not creating some evil new option, merely improving an existing one.
4. Apple in no way discourages apps that are simply purchased, ad-free. Paid AND ad-supported have always been options on the iPhone (options different people actually like!) and always will be. Nothing has been lost.
5. Apple still allows a choice of other ad services, not just their own. (Which I’m told is freedom you don’t have on Android—but I find that hard to believe since Google would then have to police it.)
6. There's not a single ad network that can predict when you, the consumer want/need to purchase something.
Call me when that happens :D
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