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Apple to Unveil 'iAd' Mobile Ad Platform on April 7th?

MediaPost claims that Apple is poised to announce its "next big thing" on April 7th. The new product is reportedly called "iAd" and represents a "personalized, mobile advertising system".

The iAd system is believed to have been built on top of Quattro, a mobile ad firm that Apple acquired in January for $275 million. Few details are known but given Apple's recent success, many will be interested to see their next move:

"Everyone will be following this very closely," says Josh Lovison, the mobile lead at Interpublic's Emerging Media Lab, adding: "Given the way that Apple is able to package things up, with very slick presentations, it will be interesting to see what they do with that advertising."

The move would put them squarely up against Google which was largely built on advertising revenue and has had their own plans to move into the mobile space. In fact, Google's acquisition of Admob has been described as a defensive move to keep the company out of Apple's hands.

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28 months ago
Arn you are putting in OT tonight. This will be interesting. Apple is starting to put some of that cash to work. If the future is mobile computing, then this is a great play for us shareholders..

Thanks for the great stories.
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28 months ago
This feels like an april 1st joke to me. iAd? Whatever.
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28 months ago
Awesome. Explicit apps WITH ads for Dr. Porkenheimer's Boner Juice. Does the future of computing get any better than this? Me thinks not.
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28 months ago
Cause I really want an iAd while watching some videos. :rolleyes:
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28 months ago
Is this a platform for developers to make ad-supported apps (like for example, leave a blank 320x100 rectangle in your app and we'll feed ads into it and track how many people see each ad for payment)? Or is it for inserting ads into media (video, print)? Or something else?
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28 months ago
C'mon Apple, stop playing games and update the MBPs already. No one wants to wait until June, when Arrandale processors reach their mid-life.
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28 months ago
January: Buy Quattro Wireless
April: Unveil iAd

January to April: germination of a new, "next-big-thing" way of advertising? Seems too soon.

And please stop the "i"s! It will be harder to get rid of them eventually if you keep adding them to everything!
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28 months ago
Maybe this is what was overheard between Steve and Eric..."they are all going to see it, who cares how they get it." Ads! Google or Apple, we will have to see them.

Just a guess...
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28 months ago
Ladies and Gentlemen,

LLLLLLLLLLLLEEEEEEEEEETTS GET READY TO HRRRRRRRRUUUUUUUUUUUUUUMMMMMMMMMMMMBBBBBBBBBLLLLLEEEE
!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
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28 months ago
Audi A4 w/ Quattro FTW:D:p

Can't wait to see that commercial.
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