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Analyst Continues to Believe Apple Will Launch Internet-Connected TV

The Loop reports on a new research note from Piper Jaffray analyst Gene Munster predicting that Apple will launch an Internet-connected television within the next 2-4 years.

"As connected TVs proliferate the integration of hardware, software and content will become a key selling point for TVs," wrote Munster. "We believe Apple is uniquely positioned to combine these elements at competitive prices ($2,000) for an Apple-branded TV."

Munster believes that Apple is developing a television subscription service, a plan that has reportedly been placed on hold amid resistance from TV networks and a push to lock in iPad content, in order to allow customers to replace their monthly cable subscriptions as one step toward offering connected TVs. Ultimately, Apple's television package could be priced at $50-$90 per month and would allow some users to do away with such peripheral costs as recording devices, video players, and dedicated gaming machines.

Munster has been an ardent advocate of the idea that Apple will eventually move into the television market, and apparently continues to believe in it despite recent comments from Apple Chief Operating Officer Tim Cook claiming that the company has no interest in the market.

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28 months ago
I doubt it.
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28 months ago

I doubt it.


+1

Naming it alone would be a nightmare; already have AppleTV...
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28 months ago

Ultimately, Apple's television package could be priced at $50-$90 per month and would allow some users to do away with such peripheral costs as recording devices, video players, and dedicated gaming machines.


Doubt it. The network isn't capable of supporting streaming video games yet. Besides, will people really pay 4x the price for a 32" TV? Apple will need to somehow make consumers think that their TV is more than a $500 TV + $200 Apple TV.

However, this does appear to be the direction APPLE INC is going lately.

Computers? i5? Bahhh, who needs them!
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28 months ago
Not into it. There's too many TV technologies and they're not one size fits all.

Some people love those ultra-thin new LED LCD TVs. I like plasma because of the low input lag for gaming and better viewing angles.

Plug in my Apple TV, and any TV I choose has all these features.

Maybe someday there will be a standard in TVs that lets you load different a different media OS onto them, like software-only versions of Apple TV or Windows Media Center or Netflix.
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28 months ago
i wouldn't put it out of realm of possible someday, just probably not within the next couple years. i would like to see a more robust apple t.v. in the meantime, however.

also, apple denied getting into the mobile business . . . then the netbook/slate/tablet business . . . they'll eventually do it.
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28 months ago
I think that they will remake the appletv and expand it to include apps.
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28 months ago
Just what we need another subscription service.:eek:
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28 months ago
I'll stick with Windows Media Center.
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28 months ago
It's called Apple TV. Has internet connection, just plug in your own TV.

MacMini also works great.
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28 months ago
Well, "no interest" is just the first step. Then comes "we're watching to see if it makes sense". Then comes the introduction of a game-changing Apple product. (This is all based on the history of Apple, most recently the iPad.)
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