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iTunes Store Facilitating Red Cross Donations for Haitian Earthquake Relief


Apple has set up a feature on its iTunes Store main page to allow users to donate to the American Red Cross in support of relief efforts in the wake of Tuesday's massive earthquake in Haiti. The donations, which are available in six denominations ranging from $5 to $200, will be processed as any other iTunes purchase, allowing convenient billing for existing iTunes users, and 100% of the donated amount will be passed along to the Red Cross.

On January 12, a series of earthquakes measuring 6.5 to 7.3 on the Richter scale devastated Haiti. The American Red Cross is working with its partners in the global Red Cross and Red Crescent network, including the Haitian Red Cross, and other partners to assist those affected by this disaster.

Your gift to the American Red Cross will support emergency relief efforts to help those affected by this earthquake. Assistance provided by the American Red Cross may include sending relief supplies, mobilizing relief workers and providing financial resources.

In addition, Macworld notes that a number of Mac developers are donating proceeds from sales of their software to the relief effort. One group in particular is organizing under the Indie+Relief banner to set January 20th as a one-day fundraising push for the effort, with over twenty as-yet-unnamed developers already on board according to Macworld.

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27 months ago
It's nice to see the full force of technology (texting, iTunes, Twitter, etc) getting behind the relief effort. I remember very well when none of this would have been happening.
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27 months ago
Cool stuff, hope this helps more people actually contribute.
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27 months ago
Thanks for the initiative.
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27 months ago
"..its a good thing." -martha stewart
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27 months ago
This seems much easier than that weird texting stuff. I did the texting thing, but now I'm afraid that I am going to receive annoying text messages in the future asking for more donations. Though, when you donate to Red Cross and provide an email, you will receive a lifetime of emails asking for more donations.

Edit: I see itunes is not sharing your info with Red Cross, which is nice.
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27 months ago
This story has negatives. Really? Wow.
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27 months ago
Very nice of Apple to do this.
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27 months ago
Why go through iTunes? Just go to RedCross directly.
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27 months ago

One group in particular is organizing under the Indie+Relief banner to set January 20th as a one-day fundraising push for the effort, with over twenty as-yet-unnamed developers already on board according to Macworld.


Will Apple be on board to donate its 30% portion?
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27 months ago

Will Apple be on board to donate its 30% portion?


The screen grab in the original post says "100% of your donation will go to the American Red Cross."
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