Apple 'iPhone Activation Zones' Rolled Out in Retail Stores
Last week, we reported that Apple was about to roll out dedicated "iPhone Activation Zones" in its retail stores in order to provide dedicated points of contact for new customers looking to purchase, activate and receive initial set-up assistance with iPhone purchases.
Apple has in fact now reconfigured a number of its stores to set aside these dedicated spaces and has begun mentioning their existence on its iPhone purchasing page.
French site TechShower last week posted photos [Google translation] of the iPhone Activation Zone at the San Francisco flagship store, revealing dedicated iMac computers for activation and signage indicating the function of the area.
ifoAppleStore has also posted a photo showing the new setup, which is reportedly found in most stores offering the service near the right front as customers enter.
Apple has in fact now reconfigured a number of its stores to set aside these dedicated spaces and has begun mentioning their existence on its iPhone purchasing page.
Reserve an iPhone at your nearest Apple Retail Store. Our knowledgeable Specialists provide expert advice, custom setup, and fast activation at the iPhone Activation Zone.
Apple has also added mentions of the new areas to a number of stores' pages in the company's retail store listings.French site TechShower last week posted photos [Google translation] of the iPhone Activation Zone at the San Francisco flagship store, revealing dedicated iMac computers for activation and signage indicating the function of the area.
ifoAppleStore has also posted a photo showing the new setup, which is reportedly found in most stores offering the service near the right front as customers enter.
Top Rated Comments
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31 months ago
Waste of space...
I see the benefit in having this, however given the limited amount of room that Apple Stores have already (not to mention the crowded spaces), it's going to make it more difficult to keep demonstrating Macs to customers.
iPhone area + AppleTV area + Quick Checkout area = not enough space for Mac sales.
31 months ago
Well it was a waste of my time to wait a half hour for help buying an iPhone and then being put on a list and waiting longer for the iPhone specialist to activate me.
31 months ago
i saw that at the apple store in Natick, MA last weekend and they already were helping people on that station.
31 months ago
Saw it in the NYC store on 5th Ave...
It works really well here, since there is a lot of space, and it doesn't seem to take up any. I think its a good idea, at least in some locations (with more space)...
It works really well here, since there is a lot of space, and it doesn't seem to take up any. I think its a good idea, at least in some locations (with more space)...
31 months ago
Looks nice, I would like to see its implementation in smaller stores.
i suspect that it will happen in all stores over the next few weeks.
my local store has had this going for at least the last week. and it is actually rather nice. i go in there quite often cause I work in the mall and they don't bug if i pop in for 5 to check my email on my lunch or breaks. i would hear the staff often commenting about how they can't really show someone all the itunes stuff cause their floor models are locked. when I was in a few days ago one of the iphone customers was watching a video that actually showed what it looks like when you plug the phone in, etc
i also noticed a few times that there were black shirt staff members bringing out computers, phones and such from what I assume is the stock room, so there weren't customers just standing there looking bored or getting asked like 20 times if they needed help
it's probably all being done in the hopes they have a busy holiday season but hey if it makes things run smoother it's all good.
31 months ago
The local Apple store has had this setup for the last two weeks. It takes a big chunk of space, so I can imagine it being a nightmare when a new iPhone is released.
31 months ago
I requested this as well, I asked the guy who set my iPhone 3G up at xmas, why not have a dedicated iPhone area, so people cant see your credit card details on screen wondering round the store, so this is good:D
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