Apple 1Q 2008 Results: Record $1.58 Billion Profit

Apple posted revenue of $9.6 billion and net quarterly profit of $1.58 billion, or $1.76 per diluted share during the 1Q 2008 (ending December 29th). These results compare to revenue of $7.1 billion and net quarterly profit of $1 billion, or $1.14 per diluted share, in the year-ago quarter. Gross margin was 34.7 percent, up from 31.2 percent in the year-ago quarter. International sales accounted for 45 percent of the quarters revenue.

Other notes:
- 2,319,000 Macs shipped (44% unit growth and 47% revenue growth)
- 22,121,000 iPods shipped (5% unit growth and 17% revenue growth)
- 2,315,000 iPhone sales

"We're thrilled to report our best quarter ever, with the highest revenue and earnings in Apple's history," said Steve Jobs, Apple's CEO. "We have an incredibly strong new product pipeline for 2008, starting with MacBook Air, Mac Pro and iTunes Movie Rentals in the first two weeks."

"Apple's revenue grew 35 percent year-over-year to $9.6 billion, an increase of almost $2.5 billion over the previous December quarters record-breaking results," said Peter Oppenheimer, Apple's CFO. "Our strong results produced cash flow from operations of over $2.7 billion during the quarter, yielding an ending cash balance of over $18.4 billion. Looking ahead to the second quarter of fiscal 2008, we expect revenue of about $6.8 billion and earnings per diluted share of about $.94."

The 2nd quarter expectations, however, fall short of analyst projects. We have posted notes of interest from the conference call:Conference Call Notes

- Highest Revenue ever. Record Mac, iPod and iPhone sales. Strong demand for software.
- Mac: 47% of quarterly revenue. 44% year-over-year growth. 2.5x the general market growth
- iMac sales remain robust. 53% year-over-year growth
- 38% portable year-over-year growth
- Successful launch of Leopard. "Terrific" response.
- Sold over 22 million iPods.
- New type of iPod: iPod Touch. Potential to grow the iPod from just music/video player to first mainstream wifi-platform running applications.
- iPod Touch responsible for overall increase in average sales price.
- iPod Touch software upgrade last week (at macworld)
- iPod U.S. share for MP3 players is consistent with year ago quarter.
- In International, gaining marketshare in virtually all European and Asian countries.
- Over 2.3 million iPhones sold in quarter.
- Apple Retail Stores. Revenue was 1.7 billion. 53% year-over-year growth.
- 3rd store in Manhattan. Great start. entire floor to genius bar/personal training/pro lab
- Over 50% of customers buying Macs in stores were new to Mac.
- 38.4 million visitors in the retail stores during the quarter
- Cash balance increased to over $18.4 billion.
- Looking ahead to next quarter. Targeting $6.8 billion in revenue. Gross margins of 32%. Lower margins due to 1) sequential decline is software sales (as Leopard and iWork sales slow) 2) lower revenue due to seasonality.
- Enthusiastic about announcements at Macworld. Very confident in our product line outlook for 2008.

Q/A Highlights:

- Confident hitting 10 million iPhone sales goal by 2008
- Sees iPod Touch as a new Wifi mobile platform

Q: Any cannibalization of iPod sales from iPhone?
A: Not seen in Europe, and difficult to say in U.S.

Q: Use of cash for stock buyback program?
A: These possibilities are discussed, but preference to maintain strong balance sheet for strategic investments or acquisitions.

- Very confident in our business, strategy, and products. Very confident about what's coming in the product line. Couldn't be more proud of the Apple team. We give guidance that we have reasonable confidence in achieving.

Q: MacBook Air. Do you think that will be incremental or cannibalize exhisting lines.
A: MacBook Air orders have been very strong but too early to tell regarding cannibalization.

Q: Mac Channels such as Best Buy
A: About 286 stores in Best Buy. Thrilled with results. Added to the Mac momentum. Will be expanded further to 600 over the next 6 months.

Q: iTunes Rentals goals? Drive hardware sales or profit by itself?
A: We think customers are going to love it, but we'll have to see. Goal for iTunes store has been to run it above break-even and use it to drive hardware sales.

Q: Regarding MacBook Air market?
A: The MacBook Air will appeal to travelers, professors, all different kind of people who want to access a computer very quickly where ever they are. Competitively priced. Great new product. Orders are very strong.

- 19% of the Mac OS X installed base is enjoying Leopard

Q: Question about Revenue sharing on iPhone. France selling unlocked iPhone.
A: We aren't discussing terms of agreements with carriers.

- Still planning on launching iPhone in Asia and additional European companies in 2008.

Popular Stories

iphone 17 models

No iPhone 18 Launch This Year, Reports Suggest

Thursday January 1, 2026 8:43 am PST by
Apple is not expected to release a standard iPhone 18 model this year, according to a growing number of reports that suggest the company is planning a significant change to its long-standing annual iPhone launch cycle. Despite the immense success of the iPhone 17 in 2025, the iPhone 18 is not expected to arrive until the spring of 2027, leaving the iPhone 17 in the lineup as the latest...
duolingo ad live activity

Duolingo Used iPhone's Dynamic Island to Display Ads, Violating Apple Design Guidelines

Friday January 2, 2026 1:36 pm PST by
Language learning app Duolingo has apparently been using the iPhone's Live Activity feature to display ads on the Lock Screen and the Dynamic Island, which violates Apple's design guidelines. According to multiple reports on Reddit, the Duolingo app has been displaying an ad for a "Super offer," which is Duolingo's paid subscription option. Apple's guidelines for Live Activity state that...
Low Cost A18 Pro MacBook Feature Pink

Apple's 2026 Low-Cost A18 Pro MacBook: What We Know So Far

Friday January 2, 2026 4:33 pm PST by
Apple is planning to release a low-cost MacBook in 2026, which will apparently compete with more affordable Chromebooks and Windows PCs. Apple's most affordable Mac right now is the $999 MacBook Air, and the upcoming low-cost MacBook is expected to be cheaper. Here's what we know about the low-cost MacBook so far. Size Rumors suggest the low-cost MacBook will have a display that's around 13 ...
govee floor lamp

CES 2026: Govee Announces New Matter-Connected Ceiling and Floor Lights

Sunday January 4, 2026 5:00 am PST by
Govee today introduced three new HomeKit-compatible lighting products, including the Govee Floor Lamp 3, the Govee Ceiling Light Ultra, and the Govee Sky Ceiling Light. The Govee Floor Lamp 3 is the successor to the Floor Lamp 2, and it offers Matter integration with the option to connect to HomeKit. The Floor Lamp 3 offers an upgraded LuminBlend+ lighting system that can reproduce 281...
Belkin 25W Battery magnetic

CES 2026: Belkin Announces Magnetic Ring Power Bank, Modular Dock, and More

Sunday January 4, 2026 3:02 pm PST by
Belkin today announced a range of new charging and connectivity accessories at CES 2026, expanding its portfolio of products aimed at Apple device users. UltraCharge Pro Power Bank 10K with Magnetic Ring The lineup includes new Qi2 and Qi2.2 wireless chargers, magnetic power banks, a high-capacity laptop battery, and USB-C productivity accessories, with an emphasis on higher charging...
airpods pro 3 glitter

AirPods New Year's Deals Include Up to $99 Off AirPods Max, AirPods Pro 3, and AirPods 4

Sunday January 4, 2026 8:04 am PST by
Now that the calendar has flipped over into January, steep discounts on popular Apple products have become more rare after the holidays. However, if you didn't get a new pair of AirPods recently and are looking for a model on sale, Amazon does have a few solid second-best prices this week. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a...
Low Cost MacBook Feature A18 Pro

Low-Price 12.9-Inch MacBook With A18 Pro Chip Reportedly Launching Early This Year

Friday January 2, 2026 9:08 am PST by
Apple plans to introduce a 12.9-inch MacBook in spring 2026, according to TrendForce. In a press release this week, the Taiwanese research firm said this MacBook will be aimed at the entry-level to mid-range market, with "competitive pricing." TrendForce did not share any further details about this MacBook, but the information that it shared lines up with several rumors about a more...
Clicks Communicator Feature

'Clicks Communicator' Unveiled — Will You Carry This With Your iPhone?

Friday January 2, 2026 6:35 am PST by
The company behind the BlackBerry-like Clicks Keyboard accessory for the iPhone today unveiled a new Android 16 smartphone called the Clicks Communicator. The purpose-built device is designed to be used as a second phone alongside your iPhone, with the intended focus being communication over content consumption. It runs a custom Android launcher that offers a curated selection of messaging...