Pinterest


'Pinterest' Articles

Pinterest Gains Collaborative 'Activity Feed' Tool to Make Event Planning Easier

Pinterest today announced the launch of a new social collaboration tool, called the "activity feed" for group boards. This section of the app will let members weigh in with a quick like or comment, @ mention another user, or start a new thread, and includes updates when members add new pins, create new sections, new members join, someone likes or comments, and more. The app had comment support before, but each comment had to be attached to a specific pin. Now all comments will be organized in the activity feed so that conversations are easier to follow, and users will be able to start threads of their own on the collaborative board for all members to see, or under specific activities in the feed. Pinterest is hoping to further facilitate the use of its platform as a party-planning tool for birthdays, weddings, and other events by introducing deeper social features that keep its users within the app. Earlier this year, the company introduced a "Following" tab that makes it easier to discover new ideas from users you follow. The majority of Pinners use group boards to collaborate with family and friends as they plan parties, events and projects together. These updates are in direct response to requests from Pinners just like these, and they’re part of our ongoing effort to make Pinterest a more productive place to bring events and other projects to life. The group activity feed will be available starting today across Pinterest's mobile apps and on the

Pinterest Launches 'Lens' Visual Discovery Tool That Recognizes Real-World Objects

Pinterest today announced the launch of a new "Lens" visual search tool, which allows users to take a picture of a real-world object and find related products and images on the Pinterest website. With Lens, for example, pointing the camera at an item of clothing, a piece of furniture, or a food product will cause the app to search for similar items in the Pinterest database. Just point Lens at a pair of shoes, then tap to see related styles or even ideas for what else to wear them with. Or try it on a table to find similar designs, and even other furniture from the same era. You can also use Lens with food. Just point it at broccoli or a pomegranate to see what recipes come up. Patterns and colors can also lead you in fun, interesting or even just plain weird new directions.The app uses machine learning to recognize items. According to Pinterest, Lens currently works best with home decor, clothing, and food, but the company plans to make continual improvements so the app can learn to recognize new items. First introduced last year, Lens, which is built into the Pinterest app, is now in beta and is rolling out to iOS and Android users "over the coming weeks." Pinterest is also introducing "Instant Ideas" and "Shop the Look," two new features available today. Instant Ideas is designed to let users quickly find related pins, while Shop the Look is aimed at letting users find and buy products in fashion and home decor pins. The Pinterest app can be downloaded from the App Store for free. [Direct Link]

Read-it-Later App 'Instapaper' Makes Premium Features Free for All Users

The premium version of popular app Instapaper, designed to allow users to save notable news articles to read at a later time, has officially become free to all users. The company behind the app has emailed all account holders to tell them that, as of today, it is opening up Instapaper Premium features to all users, free of charge. Users of Instapaper now get access to full-text search for all articles, unlimited Notes, text-to-speech playlists, unlimited speed reading, "Send to Kindle" via bookmarklet and mobile apps, Kindle Digests of up to 50 articles, and an ad-free Instapaper website. The company said the change was made possible now that its team is better resourced – referring to its acquisition by Pinterest, reported in August. According to TechCrunch, while Instapaper's team would begin working on Pinterest's core experience, the company said the app would live on as a separate entity and continue to get updates without them being monetized. Existing Instapaper Premium users will get pro-rated refunds in the coming weeks, the company said. Pinterest has been busy acquiring smaller companies to bolster its teams with new talent and grow its user base. In October, the company reported that it had hit 150 million monthly active users. Although the number missed the mark on targets the company set in early 2015, it still represents a large potential source of revenue. Instapaper is a free download for iPhone and iPad from the App Store. [Direct Link

Pinterest Acquires Read-It-Later App Instapaper

Popular app Instapaper, designed to allow users to save notable news articles to read at a later time, has been acquired by Pinterest. Created by Marco Arment in 2008, Instapaper was one of the first apps that implemented read-it-later functionality, and it was certainly one of the most widely used and well-known apps in the genre. Instapaper, available on iOS, Android, Kindle, and the web, was first sold to Betaworks in 2013 and now it belongs to Pinterest. Pinterest plans to use Instapaper to encourage Pinterest users to save more articles to the site, a feature that's existed for several years but isn't often used, and some of Instapaper's search functionality will be integrated into Pinterest. In a blog post, Instapaper said the acquisition would also give it the resources to grow its core mission -- "allowing our users to discover, save, and experience interesting web content."Instapaper provides a compelling source for news-based content, and we're excited to take those learnings to Pinterest's discovery products. We'll also be experimenting with using our parsing technology for certain Rich Pin types.Instapaper will continue to operate as a standalone app and service, and no changes are expected for end users. The company will, however, be ending development on Instaparser on November 1,

New 'App Pins' Allow Users to Install iOS Apps Right From Pinterest's App

Pinterest today announced a new partnership with Apple to launch "App Pins" that will allow users to install iOS apps on their devices without ever needing to leave the Pinterest app. Let’s say you’re Pinning workout inspiration to your Marathon Training board. If you see a fitness app that helps you reach your goals, you can download it right from Pinterest. When you come across an app Pin, tap Install to download the app right to your iPhone or iPad without ever leaving Pinterest (you’ll only see app Pins when you’re using the Pinterest app on your iPhone or iPad).As part of the rollout, Apple is also launching its own App Store board on Pinterest, giving the company a place to feature apps on a variety of topics within Pinterest. Apple is currently featuring a number of apps and other pins focused on fashion and recipes, playing into this week's New York Fashion Week. Huge news: we’re now on @Pinterest! This week we'll be pinning live from #NYFW. https://t.co/bSpUWUKPcK pic.twitter.com/oadXbauiIt— App Store (@AppStore) February 12, 2015 Pinterest tells The New York Times it believes it can be an excellent place for app discovery considering its role as a place where people come to share and discover things.“We can be a really powerful service for app discovery, which is a problem that still really hasn’t been solved,” Evan Sharp, a founder of Pinterest, said in an interview. “Our specialty is really connecting people to the things they want to do.” [...] Pinterest believes it is better positioned [than Twitter and Facebook] to help promote apps