The app had comment support before, but each comment had to be attached to a specific pin. Now all comments will be organized in the activity feed so that conversations are easier to follow, and users will be able to start threads of their own on the collaborative board for all members to see, or under specific activities in the feed.
Pinterest is hoping to further facilitate the use of its platform as a party-planning tool for birthdays, weddings, and other events by introducing deeper social features that keep its users within the app. Earlier this year, the company introduced a "Following" tab that makes it easier to discover new ideas from users you follow.
The majority of Pinners use group boards to collaborate with family and friends as they plan parties, events and projects together. These updates are in direct response to requests from Pinners just like these, and they’re part of our ongoing effort to make Pinterest a more productive place to bring events and other projects to life.The group activity feed will be available starting today across Pinterest's mobile apps and on the web.