Israel


'Israel' Articles

Apple's Silicon Chief Talks About iPhone Chips, Face ID, and More in Israeli Interview [Updated]

Johny Srouji, Senior Vice President of Hardware Technologies at Apple, recently talked about iPhone chipmaking, Face ID security, augmented reality, and more in a wide-ranging interview with Israeli website CTech by Calcalist. For context, Srouji leads the team responsible for custom silicon and hardware technologies like batteries, storage controllers, and application processors, including the new A11 Bionic chip in the iPhone 8, iPhone 8 Plus, and iPhone X. Apple's control over both hardware and software allows Srouji's team to have a three-year roadmap for iPhone and iPad processors:"Silicon is unforgiving," Mr. Srouji said. "My team is already working on the chips you're going to see in 2020. You make bets. We have the system and the software. We have better knowledge versus external chipmakers about where things are going to end up. Since we own the silicon, we own the software, the operating system and everything else, we deliver, always. We deliver for the exact specification of iOS and nothing else. We don't have to worry about other operating systems."Srouji complimented Israel, where he was born and raised, for its significant technological contributions to Apple products. He said Apple now employs over 900 engineers in Israel, up from a reported 700 or so in 2015. A few years ago, Apple opened research and development offices in Haifa, north of Tel Aviv, with the facilities serving as the iPhone maker's second-largest R&D operations outside of the United States at the time. There, a team of engineers are focused on chip design, testing, and

Apple Music Launches in Israel

Apple Music started rolling out across Israel today, over a year after the streaming service was launched in 110 countries simultaneously. The splash screen for a three-month free trial began appearing on Macs and iOS devices for a number of users in the country this morning. Once the free trial is up, Apple's individual plan starts at 19.90 ILS ($5.21) per month, with a family plan costing 29.90 ILS ($7.83), putting Apple Music at a similar price point as existing services in the country, such as Pelephone Musix. Rumors that Apple Music was coming to Israel first appeared in November last year, although initially it was thought the service was debuting in the first quarter of 2016. In June, it was reported that Apple was gearing up to launch the service in Korea next, although the company still has some strict copyright law hurdles to overcome in the country. Apple's streaming music service is an evolution of the Beats Music service it acquired in 2014, and has steadily gained listeners over the past 12 months, reaching over 15 million paying subscribers as of WWDC 2016 in June. Currently it is available in over 100 territories including Africa, the Middle East, India, Asia, Europe, Latin America, the Caribbean, the United States, and Canada. With iOS 10, Apple is revamping the design and UX of the Apple Music app, aiming to give its content and features a more logical organization, introducing a new section for downloaded music, and making the Connect aspect of the service less prominent. (Thanks, Jozz!)

Apple's Expanded Presence in Israel Focused on Chip Design

Following Apple CEO Tim Cook's visit to Israel this week, the company's increasing interest in the country is said to relate to chip design, according to The Wall Street Journal. Apple recently opened new research and development offices in Israel north of Tel Aviv, with the facilities serving as the iPhone maker's second-largest R&D operations outside of the United States.“Apple’s Israeli acquisitions and its expanding local workforce show that the company is becoming more and more independent on the chip level, where it once had to rely on external suppliers,” said Shlomo Gradman, chairman of the Israeli Semiconductor Club. Apple may be looking to increase development of chips internally to the costs associated with relying on third-party suppliers, although it still relies heavily on vendors such as Samsung to produce chips for iPhones. Apple has acquired two Israel-based microprocessor chip design firms in Anobit Technologies and PrimeSense in recent years, and also hired several Texas Instrument engineers in Israel after the company announced some 250 job cuts at its Ra'anana offices. Apple vice president of hardware technologies Johny Srouji is an Israeli Arab that grew up in Haifa and earned both a bachelor's and master's degree in Computer Science from Technion, Israel’s Institute of Technology. Srouji joined Apple in 2008 and oversees custom silicon architecture and development covering several devices and technologies. Apple has over 700 other employees working directly for the company in Israel.“We’ve hired our first individual in Israel in 2011 and

Tim Cook Expected to Arrive in Israel Next Week for Inauguration of Herzliya-Based Offices

A new report out of Israel-based business newspaper Calcalist [Google Translate] claims Apple CEO Tim Cook is planning to make a trip to Israel next week to coincide with the grand opening of the company's newest office space in the country. The plans are, however, yet to be finalized. The project, housed in the beachfront district of Herzliya Pituach, has been ongoing since the middle of 2013, when Apple signed a contract to lease 12,500 square meters of office space in the district. With the project now completed, Apple is set to house 800 employees in an expanded footprint of 17,000 square meters (183,000 square feet). According to Haaretz, the company's R&D centers in Israel are focused on "storage space, processors and communications chips," so the new Herzliya offices are likely to be tied into those areas. Apple has two other office spaces in Israel: one much farther out from Herzliya in Haifa and another within walking distance of the new building in nearby Ra'anana. For that reason, Apple is expected to consolidate the Ra'anana offices into the new building once it's up and running. As Haaretz noted back in 2013, many believe Apple's continued expansion overseas highlights the company's deep appreciation of foreign markets and its desire to keep the manufacturing of Apple products under as much of its own control as possible.“Apple is preparing to drop external suppliers and to control its entire production process,” [Explace chairman Shlomo] Gradman said. “This is a company that maintains its secrecy and they’re currently exposed to